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What you need to know
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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In the next two years
- Integrate people’s lifestyles into growth strategies
- Let people’s realities inspire growth strategies
- Give new parents solutions
- Target sleep-deprived new parents
- Alleviate financial pressure from new parents
- Upgrade traditional claims
- As with babies, adults’ bodies also change
- Ensure femcare absorbency in motion…
- …and different settings
- Pregnancy still drives the usage of absorbent hygiene solutions…
- …and perimenopause and menopause too
- Support intimate health from new angles
- Link the category to mental wellbeing
- Support or debunk mood-related ingredients like anions…
- …and herbal extracts
- Explore dietary supplements for smoother cycles
- Give a sensual touch to offerings
- Explore period pain solutions to expand reach
- Translate period blood into health insights
- Advocate for pelvic floor strengh
- Graph 1: triggers of incontinence, 2024
- Frame pelvic floor fitness as a preventive measure
- Explain the science of pelvic floor fitness
- Challenge taboos to better serve consumers
- Consumers demand more action
- Destigmatise incontinence to better reach and serve your people
- Graph 2: consumers who experience incontinence and do not typically use any product, by age group, 2024
- Act locally to change the world
- Promote period confidence regardless of gender
- Start with the basics
- Elvie gives a voice to new mothers
- Puberty is getting younger
- Period or not, menstruators still matter
- Pampers supports Olympic families
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In the next five years
- Invest in green innovation and keep pace with demographic shifts to stay ahead of rivals
- Consumer demand for eco-friendliness drives the change…
- …but single-use plastic bans make it inevitable
- The industry is taking a green turn
- Bio-based materials inspire innovation
- Japan sees the world’s first horizontally recycled nappies
- Woosh and Ontex team up for nappy circularity
- Use familiar ingredients to connect with consumers
- Make it flushable
- Pay attention to shifting demographics in local regions
- Monitor demographic trends to grow
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key takeaways
- Key takeaways
Discover the future trends in the global absorbent hygiene market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the absorbent hygiene market over the next five years.
The most important upcoming trends in the absorbent hygiene market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global absorbent hygiene market. Understanding the future of the absorbent hygiene industry has never been so easy.
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