Discover the future trends in the global absorbent hygiene market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the absorbent hygiene market over the next five years.
The most important upcoming trends in the absorbent hygiene market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global absorbent hygiene market. Understanding the future of the absorbent hygiene industry has never been so easy.
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What you need to know
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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In the next two years
- Integrate people’s lifestyles into growth strategies
- Let people’s realities inspire growth strategies
- Give new parents solutions
- Target sleep-deprived new parents
- Alleviate financial pressure from new parents
- Upgrade traditional claims
- As with babies, adults’ bodies also change
- Ensure femcare absorbency in motion…
- …and different settings
- Pregnancy still drives the usage of absorbent hygiene solutions…
- …and perimenopause and menopause too
- Support intimate health from new angles
- Link the category to mental wellbeing
- Support or debunk mood-related ingredients like anions…
- …and herbal extracts
- Explore dietary supplements for smoother cycles
- Give a sensual touch to offerings
- Explore period pain solutions to expand reach
- Translate period blood into health insights
- Advocate for pelvic floor strengh
- Graph 1: triggers of incontinence, 2024
- Frame pelvic floor fitness as a preventive measure
- Explain the science of pelvic floor fitness
- Challenge taboos to better serve consumers
- Consumers demand more action
- Destigmatise incontinence to better reach and serve your people
- Graph 2: consumers who experience incontinence and do not typically use any product, by age group, 2024
- Act locally to change the world
- Promote period confidence regardless of gender
- Start with the basics
- Elvie gives a voice to new mothers
- Puberty is getting younger
- Period or not, menstruators still matter
- Pampers supports Olympic families
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In the next five years
- Invest in green innovation and keep pace with demographic shifts to stay ahead of rivals
- Consumer demand for eco-friendliness drives the change…
- …but single-use plastic bans make it inevitable
- The industry is taking a green turn
- Bio-based materials inspire innovation
- Japan sees the world’s first horizontally recycled nappies
- Woosh and Ontex team up for nappy circularity
- Use familiar ingredients to connect with consumers
- Make it flushable
- Pay attention to shifting demographics in local regions
- Monitor demographic trends to grow
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key takeaways
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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