The Future of Aircare 2025
Aircare can reframe its appeal from a discretionary item to an essential household staple, addressing consumers' increasing emphasis on health and wellness.
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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IN THE NEXT TWO YEARS
- Position aircare as an essential household staple
- Tackle trade-down behaviours with exceptional odour fighting performance
- Odour neutralisation drives sales and product usage
- Food habits can shape the future of odour neutralisation
- Target odour removal in the kitchen
- Expand odour fighting to fabrics
- Make lasting scents affordable and convenient
- Cater to existing and emerging health needs
- Aircare is under increased safety scrutiny
- Create gentle solutions for families with children and pets
- Expand the focus on hormonal health
- Consumers under weight management drive new scent preferences
- Graph 1: launches of aircare products with gourmand/edible scents, 2020-25
- Prepare for a (temporary) sense of smell disruption
- Empower consumers with diverse needs
- Support functional health benefits with credibility
- Meet new needs driven by climate change with sustainable innovation
- Expand aircare benefits
- Ease consumers’ discomfort indoors with advanced air purifiers
- Pair aircare with pest control
- Biotechnology unlocks sustainable solutions for aircare
- Maximise eco practices with upcycled fragrances
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IN FIVE YEARS AND BEYOND
- Enhance personalisation and smart integration in aircare
- AI enables tailored and convenient aircare solutions
- Enable greater consumer control of their mood and indoor quality
- AI-powered solutions meet demand for on-the-go aircare usage
- Enhance scent experiences with tailored solutions
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KEY TAKEAWAYS
- Key takeaways
Discover the future trends in the global aircare market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the aircare market over the next five years.
The most important upcoming trends in the aircare market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global aircare market. Understanding the future of the aircare industry has never been so easy.
To discover more about the global aircare market, read Mintel’s A Year of Innovation in Aircare or take a look at Mintel’s extensive aircare market research.
Meet the Expert Behind the Analysis
This report was written by Amanda Caridad. Amanda has over 10 years of experience in Beauty, Personal Care, and Household segments. Since 2019 at Mintel, she combines her passion for these markets with her interest in consumer behaviour, crafting insights and helping clients anticipate trends. She holds a degree in International Relations and a Marketing specialisation.
Aircare can reframe its appeal from a discretionary item to an essential household staple, addressing consumers’ increasing emphasis on health and wellness.
Amanda Caridad
Global Household Analyst
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