Discover the future trends in the global aircare market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the aircare market over the next five years.
The most important upcoming trends in the aircare market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global aircare market. Understanding the future of the aircare industry has never been so easy.
To discover more about the global aircare market, read Mintel’s A Year of Innovation in Aircare or take a look at Mintel’s extensive aircare market research.
Meet the Expert Behind the Analysis
This report was written by Amanda Caridad. Amanda has over 10 years of experience in Beauty, Personal Care, and Household segments. Since 2019 at Mintel, she combines her passion for these markets with her interest in consumer behaviour, crafting insights and helping clients anticipate trends. She holds a degree in International Relations and a Marketing specialisation.
Aircare can reframe its appeal from a discretionary item to an essential household staple, addressing consumers’ increasing emphasis on health and wellness.
Amanda Caridad
Global Household Analyst
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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IN THE NEXT TWO YEARS
- Position aircare as an essential household staple
- Tackle trade-down behaviours with exceptional odour fighting performance
- Odour neutralisation drives sales and product usage
- Food habits can shape the future of odour neutralisation
- Target odour removal in the kitchen
- Expand odour fighting to fabrics
- Make lasting scents affordable and convenient
- Cater to existing and emerging health needs
- Aircare is under increased safety scrutiny
- Create gentle solutions for families with children and pets
- Expand the focus on hormonal health
- Consumers under weight management drive new scent preferences
- Graph 1: launches of aircare products with gourmand/edible scents, 2020-25
- Prepare for a (temporary) sense of smell disruption
- Empower consumers with diverse needs
- Support functional health benefits with credibility
- Meet new needs driven by climate change with sustainable innovation
- Expand aircare benefits
- Ease consumers’ discomfort indoors with advanced air purifiers
- Pair aircare with pest control
- Biotechnology unlocks sustainable solutions for aircare
- Maximise eco practices with upcycled fragrances
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IN FIVE YEARS AND BEYOND
- Enhance personalisation and smart integration in aircare
- AI enables tailored and convenient aircare solutions
- Enable greater consumer control of their mood and indoor quality
- AI-powered solutions meet demand for on-the-go aircare usage
- Enhance scent experiences with tailored solutions
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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