The Future of Aircare 2021
A greater focus on emotional and physical health, permanent changes to retail channels and a renewed focus on people and the planet will be the legacy of COVID-19. Rebecca…

The Future of Aircare 2021

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Providing the most comprehensive and up-to-date information and analysis of the The Future of Aircare market, including the behaviours, preferences and habits of the consumer.

The aircare market benefitted from the COVID-19 pandemic as consumers sought comfort while in-home usage occasions grew, with health and premium indulgence growing in importance. Successful aircare brands will be those that respond to consumer worries about their physical and mental wellbeing, as well as their household budgets and their environmental impact.

Ecommerce has also seen a major boost, with the adoption of online shopping becoming the norm. This means that brands will need to go beyond traditional descriptors, innovating to incorporate visual and audio cues to effectively communicate scent to consumers. Brands are also turning to natural ingredients to mitigate consumer concerns over chemicals used in the home, with consumers also looking for more sustainable and eco-friendly aircare products which provides them with aromatherapeutic benefits.

With 49% of US consumers using household aircare products to help improve their moods, while 41% report doing the same using aircare products for wellness benefits, the pandemic has prompted consumers to pay greater attention to their physical and mental health. European consumers recognize aromatherapy products as having positive impacts on their health, as well as showing interest in greater self-expression through creating connections.

With more time being spent at home, there will be opportunities for further innovation in the aircare products market, promoting health and functional benefits that align with lifestyles. With 66% of Chinese consumers cooking from home more than before the pandemic, functional benefits such as tackling odours may be a new focus for products.

Read on to discover more details or take a look at all of our Household, House and Home market research.

Covered in this report

Brands: Uka, Miller Lite, Brightland, Earl of East, Dr White, Green Vizion, Ozium, Le paradis, Shrine’s, Birthdate Co., Diptyque, Uniform, Air Wick, Botanign, Nabh, Cowshed, The Greatest Candle In The World, Voluspa, Glade, Pinrose, Lush, Cancelled Plans.

Expert analysis from a specialist in the field

This report, written by Rebecca Watters, a leading analyst in the Household sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

A greater focus on emotional and physical health, permanent changes to retail channels and a renewed focus on people and the planet will be the legacy of COVID-19.

Rebecca Watters, Senior Household Care AnalystRebecca Watters
Household Care Analyst

Table of Contents

  1. Where we are now

    • EMEA: sustainable and aromatherapy
    • APAC: aromatherapy and functional benefits
    • Americas: scents and chemicals
  2. in the next two years

    • Support body and mind
    • Position as permissible luxury
    • Trade on ethics and empathy
  3. in the next five years and beyond

    • Create a multi-sensory image
    • Think outside the box
    • Adapt for new platforms

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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