Discover the future trends in the global aircare market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the aircare market over the next five years.
The most important upcoming trends in the aircare market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global aircare market. Understanding the future of the aircare industry has never been so easy.
To discover more about the global aircare market, read Mintel’s A Year of Innovation in Aircare or take a look at Mintel’s extensive aircare market research.
Meet the Expert Behind the Analysis
This report was written by Jamie Rosenberg. Jamie is expert in competitive intelligence, strategic thinking, product development and consumer trends. He uses this background to identify category level trends that allow brands to think further ahead and develop more future proof innovation, marketing and portfolio management strategies.
Inflation has hurt household penetration, but the emergence of new technologies and innovative marketing suggests that aircare products could become more essential.
Jamie Rosenberg
Associate Director, Global Household and Personal Care
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What you need to know
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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In the next two years
- Create value with the associative aspects of scent
- Focus on the bigger value picture
- Graph 1: consumers who buy the least expensive aircare products, by income level, 2024
- Leverage the strengths of scented candles to increase usage occasions
- Graph 2: selected attributes associated with aircare, by format, 2024
- Look to Netflix’s successful candle partnerships for inspiration
- Candles are dragging down the category
- Graph 3: total retail sales and forecast of aircare products, by segment, at current prices, 2019-29
- Diptyque deepens the association with place, memory and emotion
- Use the smell and taste overlap as an additional associative lever
- Candles that link to food and drink
- Air Wick partners with 1-800-Flowers.com to make its floral air fresheners more evocative
- Create value by expanding the focus on wellness
- Consumers will open their wallets for wellness
- Graph 4: desired wellness benefits in aircare products, 2023
- As aromatherapy gains further evidence, the link to wellness will grow
- Graph 5: consumers who believe that aromatherapy has a positive health impact, 2023
- Aromatherapy claims are beginning to mainstream
- Graph 6: launches of aircare products with aromatherapy claims, 2015-24
- Examples of bolder aromatherapy claims
- Look for new ways to achieve healthy indoor air
- Air quality claims are evolving from doing no harm to measurably improving the air
- Prepare for category blurring with air purifiers
- Air purifiers with scent dissemination
- Create value with functional innovation
- Long-lasting products are another way of highlighting value
- Graph 7: consumers who prioritize long-lasting aircare products, all adults vs parents by age of their children, 2024
- Use long-burning wax to merge economy and sustainability messages
- Air fresheners focus on long-lasting fragrance
- Innovation in long-lasting air fresheners
- Use scent intensity as part of a value-oriented regional segmentation strategy
- Adjustable fragrance strength for the home and car
- In emerging economies, smaller packs will be seen as offering value
- Graph 8: consumers who are interested in smaller pack sizes, by city tier, 2024
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In five years and beyond
- Adopt new technologies to enhance personalization
- Give consumers more control
- Brands that have successfully created scent mashups
- Use embedded intelligence for healthier homes
- Use evolving tech to enhance wellness
- HVAC brands represent the “hidden competition”
- Use AI to reach new consumers
- Think about how shifting demographic trends will change aircare needs
- AI will also revolutionize aircare manufacturing
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Key takaways
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
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Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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