Discover the future trends in the global baby food market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the baby food and baby milk market over the next five years.
The most important upcoming trends in the baby food and milk market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global baby food market. Understanding the future of baby food and milk has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Michelle Teodoro. Michelle specializes in food science and ingredients with a focus on nutrition. Her experience covers nutrition and dietetics concentrating on food service, clinical nutrition, health and wellness program management, nutrition research and marketing. She’s a licensed Nutritionist-Dietitian and an Accredited Nutritionist.
Michelle Teodoro
Global Food Science Analyst
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel's perspective
- Smarter ingredients for early-life resilience
- The new role of baby nutrition: resilience, not just growth
- Everyday health concerns are driving new expectations for baby nutrition
- Graph 1: concerns about infants' sub-health issues, 2024
- Smarter ingredients can meet parents' rising expectations
- Leverage science-backed ingredients to meet parents' concerns
- Offer nutrition rooted in culture and local needs
- Cultural identity is shaping the next wave of baby food innovation
- Culturally rooted baby food is becoming the expectation
- Align with diverse parenting philosophies while honouring shared values
- Third-culture families want baby food that bridges heritage and modern needs
- Create baby food for a borderless generation
- Infuse baby food with emerging culture- and cuisine-inspired flavours
- Graph 2: Flavour landscape for 11 selected categories in 20 selected markets – Full landscape
- Flavourscape AI: Methodology
- Culturally adaptive baby food is the future of nourishment
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IN FIVE YEARS AND BEYOND
- Mintel's perspective
- Reimagine baby food beyond the pouch
- Get ahead of the pouch crackdown
- Graph 3: share of baby food launches, by packaging type, 2022-25
- Rethink pouches to safeguard feeding skills and oral health
- Move beyond purée with integrity-driven formats
- Make convenience about connection, not just portability
- Build predictive and personalised feeding journeys
- Turn formula into the gateway for precision feeding from day one
- Connect feeding journeys through AI and personalised nutrition
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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