The Future of Baby Food and Milk 2024
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Discover the future trends in the global baby food market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the baby food and baby milk market over the next five years.
The most important upcoming trends in the baby food and milk market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global baby food market. Understanding the future of baby food and milk has never been so easy.
To discover more about the global baby food and milk market, read Mintel’s A Year of Innovation in Baby Milk and Food or take a look at Mintel’s extensive baby food market research.
Meet the Expert Behind the Analysis
This report was written by Jolene Ng. Jolene is a Senior Global Food & Drink analyst based in Singapore, specialising in bakery, packaged meals and snack categories. Prior to Mintel, Jolene has brand marketing experience in global CPG companies and flexible packaging manufacturer, predominantly in food and drinks industry.
Diverse cuisines will spark innovation in baby food, as parents seek a balance between technology and natural ingredients in baby food and formula.
Jolene Ng
Senior Food and Drink Analyst
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What you need to know
- Where we are now
- In the next two years
- In five years and beyond
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In the next two years
- Mintel's perspective
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Immunity support will be a key benefit
- Parents are now prioritising immunity over brain and bone health
- Childcare is increasing exposure to pathogens
- Graph 1: percentage of children aged less than 3 years in formal childcare, 2005-23
- Increase the range of microminerals to enhance immunity support
- Graph 2: Global, % of baby foods** launches with common immunity related ingredients, 2019-24
- Graph 3: Global, % of baby milk* launches with select immunity-related ingredients, 2019-24
- Help overwhelmed parents understand the benefits of immunity-boosting nutrients
- Baby food can take a cue from baby milk in highlighting immunity-boosting benefits
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expose kids to Diverse cuisine from a young age
- The rise in cultural diversity is an opportunity to expose babies to different cuisines
- Diverse cuisines can help reduce picky eating habits in the long term
- Encourage innovative cuisine mash-ups
- Plant-forward fusion baby food will be a growing strategy
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Help consumers balance technology and naturalness
- The future of baby food and milk is about balancing whole and processed food
- Graph 4: attitude towards nutrient fortification in infant milk formula, by baby aged 0-3, 2022
- Opportunities exists for both tech-forward and natural baby food and milk formula
- Leverage 'grass-fed' to convey naturalness and quality
- Play to the strengths of processing techniques
- Bioengineering may lead to more HMOs in infant formula
- Technological advancements will drive formula composition closer to breast milk
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in five years and beyond
- Mintel's perspective
- Water insecurity will impact baby food and milk formula
- Graph 5: concern about water shortages as an environmental issue, 2022
- Baby food and infant formula will need to step up water stewardship
- Technology will provide solutions for pre-term infants and those with allergies
- Precision fermentation advancements enable tailored nutrition catering to the specific requirements of infants
- Plant-based infant formula has a promising future among Gen Z parents
- Graph 6: milk based type purchased, by generation, 2023
- Advancement of plant-based HMOs is set to revolutionise the category
- Key takeaways
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:
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