The Future of Baby Food and Milk 2021
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Baby food and milk will continue to leverage innovation to deliver more value and convenience to consumers, while minimising harm to the environment. Tan Heng Hong, APAC Food and…

The Future of Baby Food and Milk 2021

£ 2,195 (Excl.Tax)


Providing the most comprehensive and up-to-date information and analysis of the The Future Of Baby Food And Milk: 2021 market, including the behaviours, preferences and habits of the consumer.

Innovation in baby food and milk has been centred around sustainability, convenience, organic and natural claims as well as more functional benefits such as cognitive development and visual support. In the next two years brands can further premiumise their baby milk as birth rates fall. However, affordability will still be in focus due to economic pressure. Packaged baby foods are expected to innovate to position themselves closer to homemade. Companies can create a more relaxed and stress-free environment for both the baby and their mother.

In five years and beyond personalised diets will shift towards maternal nutrition as intervening in a mother’s diet can potentially contribute to a healthier baby. Gut microbiome will attract more consumer attention. Carbon neutrality represents the next step for baby food brands on their road to building greater sustainability into their businesses.

The concerns which parents and caregivers have regarding contamination and harmful substances has prompted increased innovation around organic formulations. Meanwhile, brands are responding to demand for reduced carbon production and locally sourced ingredients.

Read on to discover more details or take a look at all of our Food and Foodservice market research.

Covered in this report

Brands: Else, Nestle, Nutricia, Frisian Flag, Baobao Cnale, Gerber, Veggies Early & Often, Serenity, Heinz, Megafyt.

Expert analysis from a specialist in the field

Written by Tan Heng Hong, a leading analyst in the Food & Drink sector, their extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Baby food and milk will continue to leverage innovation to deliver more value and convenience to consumers, while minimising harm to the environment.
Tan Heng Hong
APAC Food and Drink Analyst

Table of Contents


    • EMEA: organic and carbon neutral
    • APAC: convenience and vision support
    • Americas: cognitive development and natural claims

    • A tale of two worlds for baby milk
    • Scale tips toward packaged baby food
    • Opportunity for soothing baby and maternal foods
    • [Graph] China and US: number of births, 2017-20
    • [Graph] Global: baby formula and growing-up milk by price per pack in US dollars, by region, May 2020-April 2021
    • [Graph] Global: baby milk with A2 as part of the product description, May 2017-April 2021

    • Personalisation journey begins with mothers
    • Gut microbiome will come under the spotlight
    • Carbon neutral will be the buzzword for baby food
    • [Graph] Global: baby food and milk launches, by select ethical claims, 2017-20

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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