The Future of Beer and Cider 2021
[{"name":"Beer and Cider","url":"https:\/\/store.mintel.com\/industries\/drinks\/alcoholic-drink\/beer-cider"}]
Beer and cider will continue to be shaped by consumer health consciousness and sustainability priorities. eCommerce emerges as a retail channel to watch. Jenny Zegler, Associate Director - Mintel…

The Future of Beer and Cider 2021

£ 2,195 (Excl.Tax)


Discover the latest global trends and innovations across the beer and cider markets. Our forward looking report identifies areas which are evolving, beer industry growth, cider market analysis and important advances expected across the next five years and beyond.

Where we are now

COVID-19 containment measures changed consumer habits and access to beer and cider in 2020. Beer and cider innovations showcase that the future of the category will include more moderate low- and no-alcohol products, new flavor options and broadened sustainability claims.

In the next two years

Companies can appeal to at-home drinkers with premium brands, food pairing education and the convenience of ecommerce ordering. The rising number of health-conscious adults globally will drive a need for more low- and no-alcohol innovation. Corporate ethical and environmental commitments will return as purchase differentiators.

In five years and beyond

The future will bring experiential shopping to ecommerce. Meanwhile, conscious consumers will be interested in beer and cider made with sustainable ingredients. Non-alcoholic products will be essential as the pandemic issues a wake-up call about personal and public health.

Read on to find out more, view our newly released Beer and Cider market research or explore more Drinks market research.


Beer and cider will continue to be shaped by consumer health consciousness and sustainability priorities. eCommerce emerges as a retail channel to watch.

Jenny Zegler
Associate Director – Mintel Food & Drink

Table of Contents

  1. Where we are now

    • EMEA: sustainability and low alcohol
    • APAC: low-alcohol and flavored beer
    • Americas: low calorie and sustainability
  2. In the next two years

    • Expand at-home drinking occasions
    • The better-for-you era requires moderation
    • Responsibility will make a come back
    • [Graph] Global: beer and cider launches by alcohol by volume, 2016-20
    • [Graph] Select European markets: consumption of low alcohol and non-alcoholic beer in the last three months, by market, Dec 2020
    • [Graph] Global: top ethical and environmental product claims used by beer and cider launches, 2016 vs. 2020
  3. In five years and beyond

    • Fuel discovery with interactive ecommerce
    • Invest in sustainable ingredients and agriculture
    • Health concern will increase need for alcohol-free
    • [Graph] Select global markets: post-COVID-19 food and drink resolutions, “cut back on my alcohol intake,” July 2020*

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch