2024
10
The Future of Biscuits, Cookies and Crackers 2024
2024-03-07T18:00:56+00:00
REPB2AD3575_1F53_4A14_A1B6_3DEAB0EC6488
2995
171301
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Report
en_GB
Balance is key for categories that span healthy and indulgent products. In future, brands can pursue health or indulgence, but they don't need to do both at the same time.

The Future of Biscuits, Cookies and Crackers 2024

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Report Summary

The Future of Biscuits, Cookies and Crackers is a global market report that covers the latest innovations and consumer trends across the global biscuit industry in 2024. Our global future of biscuits, cookies and crackers market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.

Global Biscuits, Cookies and Crackers Market Landscape

In Latin America, vegan and plant-based claims are growing, highlighting better-for-you qualities. Similarly, vegan and plant-based claims are on the rise in Europe.

Consumers’ ethical and environmental expectations continue to grow. Palm oil continues to be a contentious ingredient in EMEA, and in APAC, eco expectations are expanding to allow for a more holistic overview of production, including packaging, conservation and tackling food waste.

To find out more about the global biscuit industry, and recent innovative product launches, read Mintel’s A Year of Innovation in Biscuits, Cookies and Crackers.

Global Biscuits, Cookies and Crackers Market Trends in the Next Two Years

Consumers will be looking to escape with even more indulgent flavors. Cookies and crackers will steal textures, shapes, sensations and formats from other dessert and bakery categories. New pairings and indulgent combinations will add extra fun.

To balance out other indulgences, consumers will seek products that fit with their dietary constraints and health concerns. Products that offer balance, rather than restrictions, will be celebrated.

  • 64% of Italian cookie consumers agree it’s OK to eat a small amount of sweet biscuits each day as part of a balanced diet.

Future of Biscuits, Cookies and Crackers in Five Years and Beyond

On-pack processing descriptions will help demystify how foods are made as scrutiny over food and drink processing intensifies. Discussing processing in a purposeful way, such as stating that a product is oven-baked instead of fried, will help improve health perceptions.

Expert Analysis from a Specialist in the Food Sector

This report, written by Stephanie Mattucci, a leading analyst in the food industry, delivers in-depth commentary and analysis to highlight current global biscuits, cookies and crackers market trends and add expert context to the numbers.

Balance is key for categories that span healthy and indulgent products. In future, brands can pursue health or indulgence, but they don’t need to do both at the same time.

Stephanie Mattucci
Director, Mintel Food & Drink/Purchase Intelligence

Table of Contents

  1. What you need to know

    • In the next two years

      • Indulgence will get even more indulgent
      • Graph 1: food and drink typically eaten/drunk after the main course or dish of a meal, 2023
      • Graph 2: attributes looked for in a dessert product, by occasion, 2023
      • Graph 3: select priorities in desserts for specific occasions, 2023
      • Health will be more about balance
      • Graph 4: cracker purchase factors, 2023
      • Graph 5: minus claims, % of savory biscuits/crackers launches, 2019-23
      • Graph 6: minus claims, % of sweet biscuits/cookies launches, 2019-23
      • Biodiverse snacking will be supported
    • In five years and beyond

      • Key takeaways

        About the report

        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

        The consumer

        What They Want. Why They Want It.

        The Competitors

        Who’s Winning. How To Stay Ahead.

        The Market

        Size, Segments, Shares And Forecasts: How It All Adds Up.

        The Innovations

        New Ideas. New Products. New Potential.

        The Opportunities

        Where The White Space Is. How To Make It Yours.

        The Trends

        What’s Shaping Demand – Today And Tomorrow.

        Below is a sample report, understand what you are buying.

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        Future Of Sample Report

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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