The Future of Biscuits, Cookies and Crackers 2023
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The Future of Biscuits, Cookies and Crackers is a global market report that covers the latest innovations and consumer trends across the global biscuit industry in 2023. Our global future of biscuits, cookies and crackers market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.
A heightened interest in health and healthy eating is impacting consumer attitudes and behaviour in the global biscuit, cookie and cracker market. In response, brands are highlighting better-for-you qualities and promoting recipes with nuts, fruits and vegetables to convey a more-healthful image.
In times of economic uncertainty, consumers are laser-focused on price. Brands that offer nutrition at affordable prices will stand out to shoppers as good value for money. As economic stresses take a further toll on people’s mental health, biscuit and cracker brands should focus on products that offer both a moment of calm and self-care to convince them to pay more. The desire for both indulgence and wellbeing in tasty food and drinks will remain during uncertain times.
As consumers’ concerns around sustainability and the environment grow, alternative protein sources provide an opportunity for brands to stand out and create disruptions. With consumption of animal protein being one of the main sources of greenhouse gases and climate change, there will be more brands innovating with ingredients that are plentiful and eco-friendly to farm, such as insects and seaweed.
The metaverse is likely to change how brands interact with consumers. There is an opportunity for biscuit and cracker brands to venture into this space in a bid to position themselves as digitally forward brands and cater to Gen Z consumers.
To discover more about the global biscuits, cookies and crackers market, read our Year of Innovation in Biscuits, Cookies and Crackers Market Report, or take a look at our extensive food industry market research.
This report, written by Katya Witham, a leading analyst in the food industry, delivers in-depth commentary and analysis to highlight current global biscuits, cookies and crackers market trends and add expert context to the numbers.
In times of economic uncertainty, biscuit brands continue to respond to consumers’ evolving needs while stepping up their efforts related to climate support.
Katya Witham
Associate Director – Mintel Food & Drink
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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Recent patents that deliver sugar reduction without sacrificing taste include biotechnology solutions, sugar substitute blends and sweet taste enhancers. Neha Srivastava, Senior Patent Analyst - Food & Drink and...
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Consumers are seeking better-for-you and natural claims, yet innovation varies between regions. Mikolaj Kaczorowski, Innovation Analyst ...
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Crackers need a modern makeover. Explore new biscuit rituals and highlight the positives of ultra-processed ingredients. Jolene Ng, Senior Food and Drink Analyst ...
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The next phase of cakes, pastries & sweet goods will explore the spectrum of trends centred around value, experiences and technology. Jolene Ng, Principal Analyst...
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Bread innovation should focus on being less-processed, gluten-free and gut-friendly, while also embracing sustainability, snackability and Instagram appeal. Honorata Jarocka, Associate Director ...
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Innovation is focused on adventurous flavours. Meanwhile, brands are reducing additives and preservatives and formulating with more natural recipes. Mikolaj Kaczorowski, Innovation Analyst ...
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