2023
10
The Future of Biscuits, Cookies and Crackers 2023
2023-04-13T16:01:02+00:00
REPD35D14A3_79A4_4C69_98D5_325EED095F99
2195
162412
[{"name":"Biscuits, Cookies and Crackers","url":"https:\/\/store.mintel.com\/industries\/food\/biscuits-cookies-crackers"}]
Report
en_GB
In times of economic uncertainty, biscuit brands continue to respond to consumers' evolving needs while stepping up their efforts related to climate support. Katya Witham, Associate Director - Mintel…

The Future of Biscuits, Cookies and Crackers 2023

Future Of - What's Included
  • Multiple Report Formats
  • Custom Presentation Tool

The Future of Biscuits, Cookies and Crackers is a global market report that covers the latest innovations and consumer trends across the global biscuit industry in 2023. Our global future of biscuits, cookies and crackers market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.

Global Biscuits, Cookies and Crackers Market Landscape

A heightened interest in health and healthy eating is impacting consumer attitudes and behaviour in the global biscuit, cookie and cracker market. In response, brands are highlighting better-for-you qualities and promoting recipes with nuts, fruits and vegetables to convey a more-healthful image.

  • 49% of Spanish adults are looking for biscuits with healthy ingredients (e.g. oats, wholegrain).

Global Biscuits, Cookies and Crackers Market Trends in the Next Two Years

In times of economic uncertainty, consumers are laser-focused on price. Brands that offer nutrition at affordable prices will stand out to shoppers as good value for money. As economic stresses take a further toll on people’s mental health, biscuit and cracker brands should focus on products that offer both a moment of calm and self-care to convince them to pay more. The desire for both indulgence and wellbeing in tasty food and drinks will remain during uncertain times.

  • 47% of consumers in France have found it easier to justify eating indulgent food since COVID-19.
  • 75% of UK sweet biscuit consumers agree that sweet biscuits are an affordable treat.

Future of Biscuits, Cookies and Crackers in Five Years and Beyond

As consumers’ concerns around sustainability and the environment grow, alternative protein sources provide an opportunity for brands to stand out and create disruptions. With consumption of animal protein being one of the main sources of greenhouse gases and climate change, there will be more brands innovating with ingredients that are plentiful and eco-friendly to farm, such as insects and seaweed.

The metaverse is likely to change how brands interact with consumers. There is an opportunity for biscuit and cracker brands to venture into this space in a bid to position themselves as digitally forward brands and cater to Gen Z consumers.

To discover more about the global biscuits, cookies and crackers market, read our Year of Innovation in Biscuits, Cookies and Crackers Market Report, or take a look at our extensive food industry market research.

Expert Analysis from a Specialist in the Food Sector

This report, written by Katya Witham, a leading analyst in the food industry, delivers in-depth commentary and analysis to highlight current global biscuits, cookies and crackers market trends and add expert context to the numbers.

In times of economic uncertainty, biscuit brands continue to respond to consumers’ evolving needs while stepping up their efforts related to climate support.

 

Katya Witham
Associate Director – Mintel Food & Drink

Collapse All
  1. WHERE WE ARE NOW

    • Graph 1: sweet & savoury biscuit launches in selected claim categories, % share by region, 2022
  2. IN THE NEXT TWO YEARS

    • Thrifty treats
    • Graph 2: select food and drink aspirations for the next 12 months, 2022*
    • Graph 3: food and drink aspirations for this year, 2022
    • Blurred lines
    • Climate-conscious shout-outs
    • Graph 4: selected environmental/social issues consumers are most interested in, % agree, 2022
  3. IN FIVE YEARS AND BEYOND

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:

  • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
  • Interactive Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

Below is a generic PDF sample report. Understand what you are buying.

Please Note: All of the figures, graphs, and tables have been redacted.
£ 2,195 (Excl.Tax)
  • Instant access when you pay by credit card
  • Add multiple reports to your cart to receive a discount
Add to cart

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more

Popular Related Reports

A Year of Innovation in Biscuits, Cookies and Crackers 2025

£ 2,195

Innovation is focused on adventurous flavours. Meanwhile, brands are reducing additives and preservatives and formulating with more natural recipes. Mikolaj Kaczorowski, Innovation Analyst ...

Find out more

The Future of Cakes, Pastries and Sweet Baked Goods 2025

£ 2,195

The next phase of cakes, pastries & sweet goods will explore the spectrum of trends centred around value, experiences and technology. Jolene Ng, Principal Analyst...

Find out more

The Future of Biscuits, Cookies and Crackers 2025

£ 2,195

Crackers need a modern makeover. Explore new biscuit rituals and highlight the positives of ultra-processed ingredients. Jolene Ng, Senior Food and Drink Analyst ...

Find out more

The Future of Bread and Bread Products 2025

£ 2,195

Bread innovation should focus on being less-processed, gluten-free and gut-friendly, while also embracing sustainability, snackability and Instagram appeal. Honorata Jarocka, Associate Director ...

Find out more

Patent Insights: Innovation in Sauces and Seasonings

£ 2,195

Recent sauce and seasoning patent innovations deliver healthier nutrition profiles while preserving taste, and support sustainability by using upcycled by-products. Neha Srivastava, Senior Patent Analyst - Food & Drink...

Find out more

A Year of Innovation in Bread and Bread Products 2025

£ 2,195

Consumers are seeking better-for-you and natural claims, yet innovation varies between regions. Mikolaj Kaczorowski, Innovation Analyst ...

Find out more

Trusted by global industry leaders

VML logo

We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.

Mintel gives us all that. It’s a great brand and one that is trusted by clients.

Marie Stafford, European Director, The Innovation Group, VML
Bauer Media Group logo

We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.

They’re an innovative company, with a client-focused team that always delivers.

Abby Carvosso, Group Managing Director, Bauer Media Group
Abacus logo

There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.

However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.

Stephen Taylor-Brown, Managing Director, Abacus
Wincanton logo

When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.

They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.

So overall, it’s the level of detail and the quality of forecasting that really stand out for me.

Rebecca Green, Market Insight Manager, Wincanton
Waitrose & Partners logo

We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.

Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.

Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more