The Future of Biscuits, Cookies and Crackers is a global market report that covers the latest innovations and consumer trends across the global biscuit industry in 2024. Our global future of biscuits, cookies and crackers market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.
Global Biscuits, Cookies and Crackers Market Landscape
In Latin America, vegan and plant-based claims are growing, highlighting better-for-you qualities. Similarly, vegan and plant-based claims are on the rise in Europe.
Consumers’ ethical and environmental expectations continue to grow. Palm oil continues to be a contentious ingredient in EMEA, and in APAC, eco expectations are expanding to allow for a more holistic overview of production, including packaging, conservation and tackling food waste.
To find out more about the global biscuit industry, and recent innovative product launches, read Mintel’s A Year of Innovation in Biscuits, Cookies and Crackers.
Global Biscuits, Cookies and Crackers Market Trends in the Next Two Years
Consumers will be looking to escape with even more indulgent flavors. Cookies and crackers will steal textures, shapes, sensations and formats from other dessert and bakery categories. New pairings and indulgent combinations will add extra fun.
To balance out other indulgences, consumers will seek products that fit with their dietary constraints and health concerns. Products that offer balance, rather than restrictions, will be celebrated.
- 64% of Italian cookie consumers agree it’s OK to eat a small amount of sweet biscuits each day as part of a balanced diet.
Future of Biscuits, Cookies and Crackers in Five Years and Beyond
On-pack processing descriptions will help demystify how foods are made as scrutiny over food and drink processing intensifies. Discussing processing in a purposeful way, such as stating that a product is oven-baked instead of fried, will help improve health perceptions.
Expert Analysis from a Specialist in the Food Sector
This report, written by Stephanie Mattucci, a leading analyst in the food industry, delivers in-depth commentary and analysis to highlight current global biscuits, cookies and crackers market trends and add expert context to the numbers.
Balance is key for categories that span healthy and indulgent products. In future, brands can pursue health or indulgence, but they don’t need to do both at the same time.
Stephanie Mattucci
Director, Mintel Food & Drink/Purchase Intelligence
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What you need to know
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In the next two years
- Indulgence will get even more indulgent
- Graph 1: food and drink typically eaten/drunk after the main course or dish of a meal, 2023
- Graph 2: attributes looked for in a dessert product, by occasion, 2023
- Graph 3: select priorities in desserts for specific occasions, 2023
- Health will be more about balance
- Graph 4: cracker purchase factors, 2023
- Graph 5: minus claims, % of savory biscuits/crackers launches, 2019-23
- Graph 6: minus claims, % of sweet biscuits/cookies launches, 2019-23
- Biodiverse snacking will be supported
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In five years and beyond
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Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
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Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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