Discover the future trends in the global bottled water market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global water market over the next five years.
The most important upcoming trends in bottled water are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global market. Understanding the future of the bottled water industry has never been so easy.
Meet the Expert Behind the Analysis
This Future Of report was written by Alex Beckett. Alex regularly presents consumer and innovation insights to the world’s biggest soft drink companies. He writes about cutting-edge opportunities within waters, sports & energy drinks and also provides input for the annual food & drink trends. Additionally, Alex manages the creation of Mintel’s hugely popular Food & Drink Year of Innovation reports.
Hydration will help people feel resilient, as microplastic-free claims emerge and the 2034 World Cup and AI data centres take desalinated water to the mainstream.
Alex Beckett
Director – Mintel Food & Drink
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WHAT YOU NEED TO KNOW
- Where we are now
- Where we are now, continued
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- Bottled water’s eco villain image shows signs of ebbing, as microplastic-free certification emerges
- Surge of recycling claims, schemes and climate fatigue help to soften bottled water’s eco reputation
- As more microplastic seeps into our blood, bottled water will be first to feel consumers’ outrage
- Microplastic-free certification will provide a welcome safety standard for consumers
- European flavoured waters may wish to look to China, rather than the US, for inspiration
- Water producers must be shrewd about flavour
- European flavoured water can take inspiration from Asia’s tart-yet-remedial botanicals
- Emerging flavours in flavoured water differ by region
- Three lessons that Western flavoured waters can take from Asia
- Flavoured waters will target Chinese Gen Alphas and US Gen Xers in the near future
- As global instability continues, staying optimally hydrated will help consumers to feel resilient
- The enhanced hydration trend continues to flourish
- Developments in enhanced hydration
- Prickly pear can take on coconut water as the next natural electrolyte ingredient
- Consumers will link optimal hydration with resilience
- Intensified stockpiling will benefit bottled water, with potential consequences for electrolytes
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Luxury water will benefit from the rising wealth economy
- Revering the melting ice caps and getting artsy with rPET will add an eco-aware edge to luxury bottled water
- Data-centre-distilled water will mean consumers can drink the byproduct of AI
- The 2034 FIFA World Cup in Saudi Arabia will be a shop window for desalinated drinking water
- Strategic alcohol consumption will usher in strategic anti-hangover tactics
- Bottled mineral or electrolyte water will be a necessarily simple hangover solution
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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