Discover the future trends in the global bread market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global bread and bread products industry over the next five years.
The most important upcoming trends in the bread market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in bread and bread products. Understanding the future of bread has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Honorata Jarocka. Honorata has been part of the Mintel Food & Drink team since 2013. She delivers actionable insight on food & drink trends and innovation, with a primary focus on breakfast cereals and bakery. Frequently working with the media, she is also a regular speaker at industry events.
Bread innovation should focus on being less-processed, gluten-free and gut-friendly, while also embracing sustainability, snackability and Instagram appeal.
 Honorata Jackora
Associate Director
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel's perspective
- The UPF debate unwrapped
- UPF concerns will continue to have relevance
- Graph 1: agreement with the statement 'I'm likely to think that a food or drink product is highly processed if it…' (select all that apply), 2025
- Simplicity holds strong appeal for bread consumers
- 'Only a few ingredients' can become a more common positioning platform
- Deliver simplicity through ancient grains and traditional recipes.
- Processing isn't always bad: highlight benefits through storytelling
- 'Gluten-free' is here to stay
- 'Gluten-free' still bakes up opportunities for bread
- To engage coeliac consumers and non-coeliac gluten avoiders, prioritising affordability, simplicity and taste is a must
- Winning consumers with taste
- Explore a wider range of flours for their unique health benefits and distinct flavours
- Make 'gluten-free' more fun and approachable when targeting kids and younger adults
- Unlocking growth through gut wellness
- Leveraging gut health to enhance the competitive edge of packaged bread
- An essential part of a healthy eating plan, fibre intake is a priority for many consumers globally
- Boosting bread and bread product innovation with high-fibre messaging
- Sourdough bread continues to have a moment
- Graph 2: % of sourdough bread and bread product in all bread and bread product launches, 2020-25
- Craft stronger brand connections through the art of sourdough
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IN FIVE YEARS AND BEYOND
- Mintel's perspective
- Sustainable ingredients for a better future
- A variety of approaches can be explored to achieve ingredient sustainability
- Capitalise on the rise of snacking with snackable bread options
- Unleash creativity to boost bread's snacking appeal
- Cater to younger consumers through 'eat with your eyes'
- Look to Asia for inspiration
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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