Discover the future trends in the global bread, bakery and cakes market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global bread market over the next five years.
The most important upcoming trends in the baked goods market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global bread, bakery and cakes market. Understanding the future of the bakery industry has never been so easy.
To discover more about the global bread market, read Mintel’s A Year of Innovation in Bread and Bread Products, for the cakes and sweet bakery, read Mintel’s A Year of Innovation in Cakes, Pastries and Sweet Goods.
In response to rising concerns over ultra-processed foods, brands should redefine the narrative around packaged sliced bread. One area to consider is to focus on simplicity, transparency and nutritional enhancement.
Expanding festive bakery’s appeal beyond the holiday season offers an opportunity to bring joy and comfort throughout the year. Brands can tap into consumers’ desire to ‘break the rules’ in their eating habits by transforming festive bakery into daily treats.
This report is written by Honorata Jarocka. Honorata has been part of the Mintel Food & Drink team since 2013. She delivers actionable insight on food & drink trends and innovation, with a primary focus on breakfast cereals and bakery. Frequently working with the media, she is also a regular speaker at industry events.
Potential exists to revamp sliced bread, turn sweet bakery items into portion-controlled treats, leverage aquafaba and embrace regenerative agriculture practices.
Honorata Jarocka
Principal Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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