Discover the future trends in the global bread, bakery and cakes market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global bread market over the next five years.
The most important upcoming trends in the baked goods market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global bread, bakery and cakes market. Understanding the future of the bakery industry has never been so easy.
To discover more about the global bread market, read Mintel’s A Year of Innovation in Bread and Bread Products, for the cakes and sweet bakery, read Mintel’s A Year of Innovation in Cakes, Pastries and Sweet Goods.
Bakery Trends 2024 – Future trends to watch out for
In the next two years: Responding to UPF concerns
In response to rising concerns over ultra-processed foods, brands should redefine the narrative around packaged sliced bread. One area to consider is to focus on simplicity, transparency and nutritional enhancement.
In five years and beyond: Festive bakery year round
Expanding festive bakery’s appeal beyond the holiday season offers an opportunity to bring joy and comfort throughout the year. Brands can tap into consumers’ desire to ‘break the rules’ in their eating habits by transforming festive bakery into daily treats.
Meet The Expert
This report is written by Honorata Jarocka. Honorata has been part of the Mintel Food & Drink team since 2013. She delivers actionable insight on food & drink trends and innovation, with a primary focus on breakfast cereals and bakery. Frequently working with the media, she is also a regular speaker at industry events.
Potential exists to revamp sliced bread, turn sweet bakery items into portion-controlled treats, leverage aquafaba and embrace regenerative agriculture practices.
Honorata Jarocka
Principal Analyst
Collapse All
-
WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
-
In the next two years
- Mintel’s perspective
- Supercharging packaged sliced bread
- Navigating the future of packaged sliced bread in the context of the UPF debate
- The power of simplicity: Â embracing ‘less is more’ in packaged sliced bread
- The concept of ‘bread with benefits’ can be explored further
- Sweet bakery going mini
- Portion control as a pathway to permissibility
- Mindful eating in the Ozempic era opens up further opportunities for smaller treats
- Making sweet bakery items more snackable
- Aquafaba has a bright future as an egg-replacing ingredient
- Plant-based alternatives to animal-based ingredients can deliver cost savings
- ‘Powered by plants’ can become a stronger innovation theme for sweet bakery
- Graph 1: sweet bakery* launches featuring vegan and plant-based claims, 2019-24
- Aquafaba as a promising egg alternative in both vegan and non-vegan sweet bakery
- Alongside affordability and sustainability, the low-fat and low-calorie profile of aquafaba can be leveraged in better-for-you recipes
-
In five years and beyond
- Mintel’s perspective
- Regenerative agriculture: the next step in bakery sustainability
- Sustainable resource claims are set to grow across bakery
- Festive bakery can offer year-round appeal
- Graph 2: top sub-categories for Christmas/winter seasonal NPD*, 2022-24
- Transforming festive bakery into daily treats may take many forms
- Immersive and Instagram-worthy moments will increasingly be in demand
- Integrating the worlds of bakery and fashion
-
KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF and Powerpoint version of the report straight to your inbox. An interactive version of the report is also available on our online platform
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
