The Future of Breakfast Cereals 2023
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Embrace indulgence, celebrate oatmeal, expand beyond breakfast, and capitalise on mood boost and drinkable formats. Honorata Jarocka, Principal Analyst…

The Future of Breakfast Cereals 2023

£ 2,195 (Excl.Tax)


The Future of Breakfast Cereals is a market report that covers the latest innovations and consumer trends across the global breakfast cereal market in 2023. Our global report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.

Global Breakfast Cereal Market Landscape

In Europe, value for money continues to hold strong as consumers struggle with difficult economic conditions. Globally, consumers are turning to breakfast cereals for its mood boosting qualities, which brands are providing either through indulgent flavours or comforting nostalgia.

The Future of Breakfast Cereal in the Next Two Years

With consumers continuing to look for affordable nutrition, oatmeal is well-placed to satisfy consumer demands. Oatmeal is already in a strong position across Europe and the Americas, in order to further increase usage, brands should look to create value beyond affordability by emphasising its nutritional benefits, planet-friendliness and convenience.

For a full analysis of the important trends that will shape the future of the global breakfast cereal industry, purchase Mintel’s full report.

The Future of Breakfast Cereal in the Next Five Years

As the digitalisation of professional and personal lifestyles accelerates, this will have an increasing impact on eating habits. Given that in the US, almost a quarter of consumers aged 18-24 often don’t have time for breakfast currently, this number is likely to increase in the coming years. Breakfast will need to evolve as well. Convenient and one-portion formats such as breakfast drinks are therefore expected to enjoy greater success, signalling potential for more cereal players to take this brand extension route.

Mintel’s Future of Breakfast Cereal 2023 highlights the key trends and market insights that you need to know to secure future growth in the industry. Purchase the report now and get ahead of your competitors.

Expert Insights from a Food Industry Analyst

The report, written by Honorata Jarocka, delivers in-depth commentary and analysis to highlight global breakfast cereal trends and what they mean for the future of the industry.

Embrace indulgence, celebrate oatmeal, expand beyond breakfast, and capitalise on mood boost and drinkable formats.

Honorata Jarocka
Principal Analyst

Table of Contents



    • Now is the time to celebrate oatmeal
    • Graph 1: value indicators in food and drink products, 2023
    • Not just for breakfast anymore
    • Graph 2: selected occasions for eating cereals, 2022
    • Satisfy consumers’ sweet tooth with cold cereal


About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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