The Future of Breakfast Cereals 2022
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To remain a breakfast mainstay, cereal needs to address smarter shopping habits, ingredient shortages and morning meal boredom. Honorata Jarocka, Senior Food & Drink Analyst…

The Future of Breakfast Cereals 2022

£ 2,195 (Excl.Tax)


The Future of Breakfast Cereals 2022 is a global breakfast cereals market report that covers the latest global innovations and consumer trends across the global breakfast cereals industry in 2022. Our global breakfast cereals market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.


Global Breakfast Cereals Market Landscape

The global breakfast cereals market is moving towards a better-for-you positioning, including a strong focus on high fibre and high protein content, as well as functional health benefits, as consumers are looking for foods that help them fill their fibre gap.

Brands in the global breakfast cereal market are also innovating around more sustainable packaging formats.


Global Breakfast Cereals Trends in the Next Two Years

While value will continue to be a strong driver, the future of breakfast cereals will face ingredient shortages and ongoing pressure to elevate the breakfast experience. In the Americas, hot cereal launches in North America are focused on meeting consumers’ needs for new breakfast experiences and functional nutritional benefits.


Global Breakfast Cereal Trends in the Next Five Years and Beyond

To empower consumers, brands in the global breakfast cereals market will need to make sustainability easier to understand and measure. Key players will compete with challenger brands while the metaverse will bring new marketing opportunities.

To discover more about The Future of Breakfast Cereals Market Report 2022, read our UK Breakfast Cereals Market Report 2022or take a look at our extensive Global Breakfast Cereals Market Research.


Expert Analysis from a Specialist in the Global Breakfast Cereals Market

This report, written by Honorata Jarocka, a leading analyst, delivers in-depth commentary and analysis to highlight current breakfast cereal trends and add expert context to the numbers.

To remain a breakfast mainstay, cereal needs to address smarter shopping habits, ingredient shortages and morning meal boredom.”

Honorata Jarocka
Senior Food & Drink Analyst

Table of Contents



    • Value moves to the fore
    • Graph 1: breakfast cereal launches, branded vs private label, 2017-22
    • Ingredient scarcity vs ingredient diversity
    • Graph 2: breakfast cereal launches, by top cereal ingredients*, 2019-22
    • Say goodbye to a boring breakfast
    • Graph 3: breakfast cereal launches, by top flavours, 2019-22
    • Graph 4: breakfast cereal launches, by selected special edition claims, 2019-22
    • Graph 5: selected flavours that would encourage consumers to buy more cereal, 2022

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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