Discover the future trends in the global dairy market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the butter, margarine, cream and creamers markets over the next five years.
The most important upcoming trends in the ice cream market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global ice cream market. Understanding the future of the ice cream industry has never been so simple.
The Future of Butter, Margarine, Cream and Creamer – Trends to watch out for
In the next two years: Reinforce traditional credentials
Clean label still matters to consumers. As preference for clean label persists and scrutiny of the level of processing in food increases, brands of butter, margarine, cream and creamers will reinforce their traditional and authentic attributes.
In five years and beyond: Fusion food is the future
Cuisines and flavours are fusing and moving to the mainstream, fuelled by the power of social media and more. Brands of butter, margarine, cream and creamer will launch products suitable to be used in multicultural cuisines to encourage use in fusion cuisine.
To discover more about the global ice cream market, read Mintel’s A Year of Innovation in Butter, Dairy and Plant-based Spreads or take a look at Mintel’s extensive dairy market research.
Meet The Expert
This report is written by Caroline Roux. Caroline provides robust consumer insights and realistic recommendations to dairy and ingredients companies. She tracks global innovation and consumer trends to assist clients in their growth strategies. Caroline’s previous experience includes being a brand manager at a major dairy company.
Social media is giving butter, margarine, cream and creamer a new voice.
Caroline Roux
Consultant Analyst
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what you need to know
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel's perspective
- Make cooking easy
- Younger consumers are keen cooks
- Help Generation Z cook easy and tasty meals
- Cater to Gen Z by providing taste-boosting add-ons that allow for personalised taste enhancements
- Graph 1: select types of butter and margarine used in the past three months, per generation, 2023
- Flavoured butter and cream as cooking aids appealing to younger consumers
- Inspire new usages
- Versatility offers value to consumers
- Graph 2: value indicators – "can be used in many different recipes" as an indicator that a food or drink product is a good value for the money*, 2022
- Foodservice inspires new ways to use creamers beyond tea and coffee
- Brands can encourage usage of plant-based cream one occasion or recipe at a time
- Graph 3: usage of plant-based cream in the last month, 2024
- Reinforce traditional credentials
- Consumers have a view on the level of processing that is used in making butter and margarine
- Graph 4: butter, margarine and oil perceptions, 'too processed' as a select characteristic associated with each products, 2023
- Clean label still matters to consumers
- Graph 5: select features associated with "pure ghee", 2021
- Tap into the current trend of UPF concerns with cultured butter
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IN FIVE YEARS AND BEYOND
- Mintel's perspective
- Encourage consumers to use butter, margarine, cream and creamers in fusion and multicultural food and drink
- Get involved with coffee brands to offer quality and consistency in each cup
- Key takeaways
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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