The Future of Butter and Margarine 2023 is a global market report that covers the latest innovations and consumer trends across the global butter market in 2023. Our global future of butter and margarine market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and Americas over the next five years and beyond.
Innovation in the global butter market grew 7% over the year to March 2023, and accounts for 74% of product launches in the butter and margarine category.
Margarine trends
Mintel records that the number of new margarine products decreased by 2% over the year to March 2023. Meanwhile, cooking oils are increasingly featuring serving suggestions on-pack to inspire consumers on usage occasions.
The viral butter board trend demonstrates that consumers find excitement in butter. Mintel outlines how brands can meet consumers’ need for uncompromising pleasure by using butter as a culinary canvas for a variety of textures and flavours, both sweet and savoury.
During inflationary times, margarine brands can help home cooks adapt and improvise with energy-efficient cooking and baking methods.
Start-ups are reimagining fat technologies to develop more sustainable and nutritious alternatives to common animal fat and palm oil, while being able to stay stable at high temperatures.
This report, written by Caroline Roux, a leading analyst, delivers in-depth commentary and analysis to highlight current global butter market trends and add expert context to the numbers.
Brands have the opportunity to cash in on butter becoming worthy of social media buzz.
Caroline Roux
Global Food & Drink Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
Plant-based spreads remain niche but focus on health boosts and creamy textures. Butters are innovating around flavours and chilled formats, and ghee is thriving. Alex Beckett, Director - Mintel...
Find out more£ 2,195
Private label launches have increased share in Europe, while better-for-you recipes are also flourishing. Amrin Walji, Senior Innovation Analyst ...
Find out more£ 2,195
Social media is giving butter, margarine, cream and creamer a new voice. Caroline Roux, Consultant Analyst ...
Find out more£ 2,195
Innovation in cheese is addressing consumer interest in protein along with more sustainable production. Mikolaj Kaczorowski, Innovation Analyst ...
Find out more£ 2,195
Cheese is a paradox. It’s comforting yet nutritious, packed with essential nutrients but high in fat. Made traditionally, it’s now a staple in social media recipes. Caroline Roux, Consultant...
Find out more
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
