Foodservice and social media trends present an opportunity to expand how consumers use products across the category.
Caroline Roux, Consultant Analyst
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- Where we are
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel's perspective
- Heritage cooking
- As foodservice leverages nostalgia, it will encourage the renewed popularity of butter- and cream-heavy recipes
- Repackage classic and traditional ingredients for contemporary consumers
- Butter examples that are suitable for traditional dishes
- Fat for indulgence
- Flavoured creamers will spread outside of the US
- Lean on popular vanilla flavour to introduce consumers to spicy creamers
- Graph 1: spice
- Nuts will deliver natural flavours to clean label creamers
- Graph 2: nut
- Interpreting the flavour map
- Cold foams will allow creative consumers to craft speciality coffee at home
- Brands will use collaborations to cut through the noise of flavour innovation
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IN FIVE YEARS AND BEYOND
- Mintel's perspective
- Margarine will leverage consumers' interest in metabolic health
- Added fibre will fuel metabolic health
- Functional coffee creamers will help with glycemic stability
- Creamers will allow supplementation throughout the day
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KEY TAKEAWAYS
- Key takeaways
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