The Future of Butter, Spreads, Cream, Creamers 2026
Foodservice and social media trends present an opportunity to expand how consumers use products across the category.Caroline Roux, Consultant Analyst
Trusted by leading global brands
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- Where we are
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel's perspective
- Heritage cooking
- As foodservice leverages nostalgia, it will encourage the renewed popularity of butter- and cream-heavy recipes
- Repackage classic and traditional ingredients for contemporary consumers
- Butter examples that are suitable for traditional dishes
- Fat for indulgence
- Flavoured creamers will spread outside of the US
- Lean on popular vanilla flavour to introduce consumers to spicy creamers
- Graph 1: spice
- Nuts will deliver natural flavours to clean label creamers
- Graph 2: nut
- Interpreting the flavour map
- Cold foams will allow creative consumers to craft speciality coffee at home
- Brands will use collaborations to cut through the noise of flavour innovation
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IN FIVE YEARS AND BEYOND
- Mintel's perspective
- Margarine will leverage consumers' interest in metabolic health
- Added fibre will fuel metabolic health
- Functional coffee creamers will help with glycemic stability
- Creamers will allow supplementation throughout the day
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KEY TAKEAWAYS
- Key takeaways
Foodservice and social media trends present an opportunity to expand how consumers use products across the category.
Caroline Roux, Consultant Analyst
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