Discover the future trends in the global bread, bakery and cakes market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global bread market over the next five years.
The most important upcoming trends in the baked goods market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global bread, bakery and cakes market. Understanding the future of the bakery industry has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Jolene Ng. Jolene is a Senior Global Food & Drink analyst based in Singapore, specializing in bakery, salty snacks and biscuits and cookies category. Prior to Mintel, Jolene has brand marketing experience in global CPG companies and flexible packaging manufacturer, predominantly in food and drinks industry.
The next phase of cakes, pastries & sweet goods will explore the spectrum of trends centred around value, experiences and technology.
Jolene Ng, Principal Analyst
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel's perspective
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BALANCING TRADITIONAL FAVOURITES WITH THE SEARCH FOR EXCITEMENT
- There is a cake for every mood
- Position established brands as trustworthy in times of uncertainty
- Introducing fresh twists on classic recipes will captivate a broader audience
- Flavourscape AI maps the evolution of classic chocolate flavours onto novel trendy innovation
- Flavourscape AI: methodology
- Explore 'elevated classics' with sensory experiences or healthier alternatives
- Look to specialty bakeries for hybrid innovation
- Break from tradition to pave the way for future innovation
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BALANCING THE DESIRE FOR NATURAL WITH THE BENEFITS OF TECHNOLOGY
- Cakes, pastries and baked goods ingredients are at a crossroads
- Position activated grains as natural nutrition
- Carob, the next natural cocoa alternative, will thrive
- Egg replacements will span from natural alternatives to precision-fermentation solutions
- Tech-based ingredients can win over consumers by leaning into their value drivers
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BALANCING THE NEED FOR VALUE WITH THE INDULGENCE OF PREMIUM
- The global pastries, cakes & baked goods industry is experiencing polarisation between premium and value segments
- Position thaw-and-serve as convenient, minimal-waste and cost-efficient
- Create value through snacking experiences
- Use collaboration to deliver affordable aspiration
- Elevate store-bought pastries with quality ingredients
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IN FIVE YEARS AND BEYOND
- Mintel's perspective
- The war on food dyes in on
- Algae and yeast will be game-changers in replacing synthetic dyes
- AI will be a co-pilot for product renovation
- Regenerative ingredients will be the future
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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