2024
10
The Future of Carbonated Soft Drinks 2024
2024-08-14T11:02:15+01:00
REPF861B6AB_87DC_4BFA_B0A4_CA04544FC9D8
2995
175258
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Report
en_GB
Carbonated soft drinks will focus on more usage occasions and capitalise on the need for hydration. Brands will use influencers to stay relevant in a social world. Tan Heng Hong,…

The Future of Carbonated Soft Drinks 2024

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Report Summary

Discover the future trends in the global carbonated soft drinks market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the CSD market over the next five years.

The most important upcoming trends in the soft drinks market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global CSD market. Understanding the future of the carbonated soft drinks industry has never been so simple.

Future of Carbonated Soft Drinks – Trends to watch out for

In the next two years: Soft drinks will take on a hydration role

Growing concerns about climate change and the need to stay hydrated create a fertile environment for CSDs to assume a hydration role.

Five years and beyond: Cater to Gen Alpha, the future consumer

Gen Alpha are watching their parents prioritise gut health and nutrition and this will influence their product choices when they become consumers. They will expect nutrient boosts in carbonated soft drinks to be tasty and convenient.

To discover more about the global CSD market, read Mintel’s A Year of Innovation in Carbonated Soft Drinks or take a look at Mintel’s extensive drinks market research.

Meet The Expert

This report is written by Mintel’s Senior Food & Drink Analyst, Tan Heng Hong. As an APAC Food and Drink analyst, Heng Hong has over 10 years of experience identifying emerging food and drink trends. He is always on the lookout for the latest food and drink products in his frequent travels in the region.

Carbonated soft drinks will focus on more usage occasions and capitalise on the need for hydration. Brands will use influencers to stay relevant in a social world.

tan heng hongTan Heng Hong
Senior Food & Drink Analyst

Table of Contents

    • Where we are now
    • In the next two years
    • In five years and beyond
  1. IN THE NEXT TWO YEARS

    • Mintel's perspective
    • Expand consumption occasions
    • Meal time is the gateway to exploring global carbonated soft drink options
    • Leverage consumer interest in global cuisines
    • Infegy Atlas – coverage and full list of search terms used
    • Fizzy drinks can capitalise on the spicy food trend
    • Late-night drinks accompany late-night snacks
    • At-home socialising will drive sophisticated sodas
    • Level up socialising with a conversation-starter drink
    • Soda drinks will take on a hydration role
    • Rising temperatures have fuelled the need for hydration
    • Mintel Leap: persona for hydrating carbonated soft drinks
    • Younger carbonated soft drink consumers will drive demand for hydrating sodas
    • Carbonated soft drinks with a hydration twist are blurring lines to win new users
    • Everyday hydration needs a low sodium approach
    • Stay relevant via influencers in a social world
    • Embrace the use of influencers as a social strategy
    • 'Influence' consumer perception one fan at a time
    • Influencers can lead their fans to embrace new beverage concepts and ingredients
    • The future of fan engagement is through co-creations and co-marketing
    • Cater to the needs of the true superfan
  2. IN FIVE YEARS AND BEYOND

    • Mintel's perspective
    • Catering to the future Gen Alpha generation
    • Sodas will enter an era of greater personalisation
    • Growing focus on inclusivity
  3. KEY TAKEAWAYS

    • Key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Future Of Sample Report

Please Note: All of the figures, graphs, and tables have been redacted.

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