Discover the future trends in the global carbonated soft drinks market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the CSD market over the next five years.
The most important upcoming trends in the soft drinks market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global CSD market. Understanding the future of the carbonated soft drinks industry has never been so simple.
Future of Carbonated Soft Drinks – Trends to watch out for
In the next two years: Wellness will drive soda drinks forward
Soda drink brands will capitalise on health and wellness trends to attract consumers to sodas by offering great taste and health benefits. As other categories increasingly introduce functional beverages in carbonated formats, the lines defining the traditional soda category are set to blur further.
In five years and beyond: Sodas will ride the growing protein trend
The ‘proteinisation’ of food/drink markets will spill over to the carbonated soft drinks category. Integrating protein into carbonated soft drinks will expand the category’s appeal to consumers seeking convenient, easy-to-consume protein options for everyday use.
To discover more about the global CSD market, read Mintel’s A Year of Innovation in Carbonated Soft Drinks or take a look at Mintel’s extensive drinks market research.
Meet The Expert Behind the Analysis
This report is written by Mintel’s Senior Food & Drink Analyst, Tan Heng Hong. As an APAC Food and Drink analyst, Heng Hong has over 10 years of experience identifying emerging food and drink trends. He is always on the lookout for the latest food and drink products in his frequent travels in the region.
Soft drink brands will drive intake by repositioning soda as a healthful treat, emphasising local values and using sensory experiences to build emotional appeal.
Tan Heng Hong
Senior Food & Drink Analyst
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- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel's perspective
- Wellness will drive soda drinks forward
- A focus on wellness will unlock more growth opportunities
- Innovate by meeting the prevailing functional trends in each market
- Leverage new pathways for growth of gut-healthy sodas
- Soda as a functional beverage will further blur categories
- Focus on sensory experiences to boost wellbeing
- Sensory appeal can improve emotional wellbeing
- Leverage packaging to lift consumers' spirits
- Harness AI to create awareness and promote stress management
- Explore more ways for aroma and flavour to enhance the sense of mental wellbeing
- Localism will change the competitive landscape
- Local brands will gain consumer favour through shared values
- The emergence of 'vocal-local' brands will grow
- Local pride will continue to be a strong driving force
- Expect fiercer price competition backed by aggressive marketing
- Local brands will stand out by adopting a wellness stance
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IN FIVE YEARS AND BEYOND
- Mintel's perspective
- Concerns about microplastics continue to be a significant unresolved issue
- Brands will need to adopt a dual strategy
- Concentrates will gain traction for soda application
- Concentrates fill the gap in markets with limited access to soda machines
- Sodas will ride the growing protein trend
- Cater to everyday protein supplementation
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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