The Future of Carbonated Soft Drinks 2023
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Expect more consumer scrutiny on artificial sweeteners. Sobriety is a boon for the category, and gut-friendly soda will need a stronger foundation to grow. Tan Heng Hong, Senior Food…

The Future of Carbonated Soft Drinks 2023

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The Future of Carbonated Soft Drinks 2023 is a global market report that covers the latest innovations and consumer trends across the global carbonated soft drinks industry in 2023. Our global market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.

Carbonated Soft Drinks – Current market landscape

Sugar-free and functional claims are driving launches in the carbonated soft drinks market, which highlights an ongoing ‘better-for-you’ transformation of the category. The continuing sustainability push is facing a challenge in some markets. For example, 72% of Indian consumers agree that food packaging made from recycled material is harmful to health.

Carbonated Soft Drinks – Trends in the next two years

Artificial sweeteners will face further scrutiny, now that the WHO has declared aspartame a possible carcinogen. Brands can stand out for being aspartame-free, but brands that decide to retain this ingredient will need a convincing narrative to address this consumer scrutiny. 

The growing number of sober-curious consumers will present an opportunity for the industry. Positioning carbonated soft drinks as sophisticated is a way to make them desirable in situations where alcohol would normally be the expected drink of choice.

Carbonated Soft Drinks – Trends in the next five years

More local challengers will begin to take on the big brands. Homegrown carbonated soft drink brands can leverage national pride, nostalgia, and sustainability-driven buying-local trends to challenge the dominance of leading multinational players.

To discover more about the carbonated soft drinks market, read our A Year of Innovation in Carbonated Soft Drinks market report, or take a look at our extensive Drinks Market Research.

Expert Analysis from a Food & Drink Specialist

This report, written by Tan Heng Hone, a leading analyst in the drinks sector, delivers in-depth commentary and analysis to highlight current global trends and add expert context to the numbers.

Expect more consumer scrutiny on artificial sweeteners. Sobriety is a boon for the category, and gut-friendly soda will need a stronger foundation to grow.

tan heng hongTan Heng Hong
Senior Food & Drink Analyst

Table of Contents



    • Aritificial sweeteners will face more scrutiny
    • Graph 1: % of carbonated soft drink launches, by selected sweeteners, 2018-23
    • Graph 2: perception of artificial and plant-based sweeteners, 2021
    • Turn soda into the choice for the sober-curious
    • Graph 3: factors that would encourage consumers to drink/buy a non-alcoholic/alcohol-free beverage, by generation, 2023
    • Lay solid groundwork for gut-friendly drinks
    • Graph 4: [no title]

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Future Of Sample Report

Please Note: All of the figures, graphs, and tables have been redacted.

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