The Future of Carbonated Soft Drinks 2020
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Global Annual Review: what's now and what's next for the carbonated soft drinks (CSD) market. David Faulkner, Associate Director - Mintel Food & Drink…

The Future of Carbonated Soft Drinks 2020

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Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Carbonated Soft Drinks market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Sugar still has a strong influence on NPD
  • Sustainability becomes increasingly important
  • Permissible Indulgence can drive CSD appeal

The big stories

Sugar reduction remains a key driver for innovation, along with positioning CSDs as a more permissible treat. Sustainability also becomes increasingly important for consumers and brands are taking action.

In the next two years

Functional benefits will increase the appeal of CSDs for the health conscious. Brain health as well as relaxation will be functionalities that will start to resonate more with consumers. Brands will need to demonstrate environmental consciousness and take steps to launch eco-friendly packs and products.

In five years and beyond

Brands will come under pressure from more healthy/functional beverages and create more sophisticated offerings to compete with high-end alcoholic drinks. As technology continues to advance, CSDs will take advantage of this and offer hyper-personalised drinks tailored to consumers’ personal needs.

Expert analysis from a specialist in the field

Written by Samantha Moore, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

In 2019, reduced sugar and low calorie are still some of the most common claims in CSD new product development (NDP) globally. Samantha Moore
Food & Drink Analyst

Table of Contents


    • Sugar still has a strong influence on NPD
    • Sustainability becomes increasingly important
    • Permissible Indulgence can drive CSD appeal
    • [Graph] Global: average sugar content (g per 100ml) in CSDs, 2015-19
    • [Graph] Europe, US: new CSD launches with an environmentally friendly package claim, 2015-19
    • [Graph] Select European countries: CSDs are a good way to treat yourself, 2019

    • Functional benefits can increase CSDs’ appeal
    • Target brain health and relaxation
    • Demonstrate environmental consciousness
    • [Graph] Japan: compound annual growth rates of carbonated soft drinks, %, 2013-22

    • Drinks with benefits will dominate CSD category
    • CSDs will compete with alcoholic beverages
    • Hyper-personalised CSDs tailored to you

    • [Graph] Global: new carbonated soft drink launches, by top claims, 2019
    • [Graph] Global: new carbonated soft drinks, by top countries, 2019
    • [Graph] Global: new carbonated soft drink launches, by top flavours, 2019
    • [Graph] Global: new carbonated soft drink launches, by pack material, 2019

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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