Discover the future trends in the global carbonated soft drinks market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the CSD market over the next five years.
The most important upcoming trends in the soft drinks market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global CSD market. Understanding the future of the carbonated soft drinks industry has never been so simple.
Future of Carbonated Soft Drinks – Trends to watch out for
In the next two years: Soft drinks will take on a hydration role
Growing concerns about climate change and the need to stay hydrated create a fertile environment for CSDs to assume a hydration role.
Five years and beyond: Cater to Gen Alpha, the future consumer
Gen Alpha are watching their parents prioritise gut health and nutrition and this will influence their product choices when they become consumers. They will expect nutrient boosts in carbonated soft drinks to be tasty and convenient.
To discover more about the global CSD market, read Mintel’s A Year of Innovation in Carbonated Soft Drinks or take a look at Mintel’s extensive drinks market research.
Meet The Expert
This report is written by Mintel’s Senior Food & Drink Analyst, Tan Heng Hong. As an APAC Food and Drink analyst, Heng Hong has over 10 years of experience identifying emerging food and drink trends. He is always on the lookout for the latest food and drink products in his frequent travels in the region.
Carbonated soft drinks will focus on more usage occasions and capitalise on the need for hydration. Brands will use influencers to stay relevant in a social world.
Tan Heng Hong
Senior Food & Drink Analyst
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- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- Expand consumption occasions
- Meal time is the gateway to exploring global carbonated soft drink options
- Leverage consumer interest in global cuisines
- Infegy Atlas – coverage and full list of search terms used
- Fizzy drinks can capitalise on the spicy food trend
- Late-night drinks accompany late-night snacks
- At-home socialising will drive sophisticated sodas
- Level up socialising with a conversation-starter drink
- Soda drinks will take on a hydration role
- Rising temperatures have fuelled the need for hydration
- Mintel Leap: persona for hydrating carbonated soft drinks
- Younger carbonated soft drink consumers will drive demand for hydrating sodas
- Carbonated soft drinks with a hydration twist are blurring lines to win new users
- Everyday hydration needs a low sodium approach
- Stay relevant via influencers in a social world
- Embrace the use of influencers as a social strategy
- ‘Influence’ consumer perception one fan at a time
- Influencers can lead their fans to embrace new beverage concepts and ingredients
- The future of fan engagement is through co-creations and co-marketing
- Cater to the needs of the true superfan
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Catering to the future Gen Alpha generation
- Sodas will enter an era of greater personalisation
- Growing focus on inclusivity
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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