Discover the future trends in the global cheese market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global cheese industry over the next five years.
The most important upcoming trends in the cheese market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in cheese. Understanding the future of cheese has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Caroline Roux. Caroline provides robust consumer insights and realistic recommendations to dairy and ingredients companies. She tracks global innovation and consumer trends to assist clients in their growth strategies. Caroline’s previous experience includes being a brand manager at a major dairy company.
Cheese is a paradox. It’s comforting yet nutritious, packed with essential nutrients but high in fat. Made traditionally, it’s now a staple in social media recipes.
Caroline Roux
Consultant Analyst
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- Innovate towards nutritional cheese
- Cheese brands are shifting the dial towards nutrition
- Chinese consumers will recognise that some cheeses have more protein than others
- Cheese will be positioned as a healthy ‘top-up’ ingredient with a nutritious purpose
- Cheese is threatened by consumers’ refocus on weight management
- Graph 1: “I worry that eating cheese will make me gain weight”, per generation, 2024
- What’s next in nutritional cheese?
- Engrain agile and modern usages
- New ways to use cheese will build loyalty among younger consumers
- Embrace social media trends to understand and inspire new cheese usages
- The role of social media in shaping cheese trends will only grow
- Adapt to new kitchen appliances
- In Asia, promoting cheese as an ingredient will drive usage
- Engage with (un)flavoured cheese
- Flavour trends are travelling from the West to the East, and back to the West
- Sweet flavours will inspire new usages among cheese consumers in mature markets
- Encourage cheese usage in fusion and multicultural food and drink
- Graph 2: attitudes towards cheese – “using cheese in dishes that blend two world cuisines is appealing (eg mozzarella-stuffed falafel)”, 2024
- Make fusion cuisine easy with flavoured cheese that adds a ‘kick’ to Asian dishes
- Rethink the role of provenance and authenticity in cheese marketing
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Pasture grazing, if weather permits
- Cheese brands, including vegan ones and those using animal-free whey protein, will have to show utmost consideration for farmers’ welfare
- The sober-curious trend redefines the traditional wine and cheese experience
- Graph 3: consumers who say they have cut back on alcohol in the past year, 2024*
- For sober consumers, stronger, spiced cheese can offset the absence of alcohol’s kick
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KEY TAKEAWAYS
- Key takeaways
- Contributing analyst
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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