Discover the latest global trends and activity across the cheese market. Our forward-looking report identifies areas which are evolving, consumer attitudes, and important advances expected across the EMEA, APAC, and Americas regions over the next five years and beyond.
Current Market Landscape of the Cheese Market
In terms of market performance, high inflation drove growth in established cheese markets such as the UK and US. Meanwhile, cheese value sales dropped in China, though as awareness increases, this market is expected to improve. For innovation, the US leads, but genuine global cheese launches hit a low, when compared to renovations.
Global Cheese Market Trends in the Next Two Years
As the market improves with inflation slowing down and real incomes recovering, appeal in new, premium cheese is expected. Some consumers eat less cheese due to health concerns, so brands should aim to compete effectively by being vocal about healthier cheeses and nutrient properties.
- 54% of UK consumers find that trying new cheeses brings excitement to their diet.
Cheese Market Forecast: Five Years and Beyond
Consumers will start to question the lack of transparency around processing aids, rarely listed on labels, particularly as coverage increases. Meanwhile, cheese brands will leverage AI for innovation, and demand will contribute to India becoming a major cheese market.
- 78% of Indian consumers buy dairy products, but cheese is eaten by a smaller share.
Expert Analysis From a Specialist in the Field
Leading food analyst Caroline Roux delivers expert industry insight with this in-depth report.
Innovation will be a major contributor to generate cheese sales growth in the next two years.
Caroline Roux
Consultant Analyst
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WHAT YOU NEED TO KNOW
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In the next two years
- Excite with exploration
- Graph 1: changes to favoured cheese buying if had more money, 2023
- Reassure on nutrition
- Graph 2: reasons for eating less cheese, 2023
- Graph 3: new dairy cheese*, by children (5-12) and babies/toddlers claims, 2019-23
- Moral comfort
- Graph 4: % of agreement with ‘Eating cheese boosts your mood’, 2022
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IN FIVE YEARS AND BEYOND
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KEY TAKEAWAYS
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Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
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