2025
10
The Future of Chocolate Confectionery 2025
2025-04-04T10:00:34+00:00
REPED86C572_62B9_4A01_BA6D_D03579383BF9
2195
181046
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Report
en_GB
Chocolate's future lies in elevating indulgence, crafting guilt-free options with less sugar, and embracing cocoa-free, longevity-themed and artistic innovation. Honorata Jarocka, Associate Director…
Global
Chocolate Confectionery
simple

The Future of Chocolate Confectionery 2025

Discover the future trends in the global chocolate market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global chocolate confectionery industry over the next five years.

The most important upcoming trends in the chocolate market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in chocolate confectionery. Understanding the future of chocolate has never been so easy.

Meet the Expert Behind the Analysis

This report was written by Honorata Jarocka. Honorata has been part of the Mintel Food & Drink team since 2013. She delivers actionable insight on food & drink trends and innovation, with a primary focus on breakfast cereals and bakery. Frequently working with the media, she is also a regular speaker at industry events.

Chocolate’s future lies in elevating indulgence, crafting guilt-free options with less sugar, and embracing cocoa-free, longevity-themed and artistic innovation.

Honorata Jarocka
Associate Director

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  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • In the next two years
    • In five years and beyond
  2. IN THE NEXT TWO YEARS

    • Mintel’s perspective
    • The next level of indulgence
    • The ‘more is more’ trend
    • ‘Chunky’, ‘loaded’ and ‘duo’ chocolate bar concepts can be explored more often to offer ‘the ultimate treat’
    • Angel hair chocolate is the new Dubai chocolate
    • The power of blurring category lines
    • Blurring category lines through flavour for amplified indulgence
    • Indulgent wellness: a crossover between chocolate and supplements
    • Transforming the chocolate eating experience
    • Less sugar makes chocolate more guilt-free
    • Addressing consumers’ desire to reduce their sugar intake is an opportunity for chocolate brands
    • Sugar reduction matters for chocolate confectionery consumers
    • Efforts to reduce sugar should prioritise simplicity and naturalness
    • Technology unlocks new pathways for sugar reduction
  3. IN FIVE YEARS AND BEYOND

    • Mintel’s perspective
    • Is the future of chocolate cocoa-free?
    • The rise of ‘alt-cocoa’/’alt-choc’ is a development area to watch
    • Cell-based cocoa can transform the industry
    • Leverage the link between dark chocolate and longevity to better engage older adults
    • Boosting cognitive function in older adults for greater life satisfaction
    • The art of chocolate making intertwines with the art of chocolate eating
    • Collaborating with chocolate artists can give brands an artistic flair
  4. KEY TAKEAWAYS

    • Key takeaways

What is a 'Future of' Report?

Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.

How Mintel Builds a Picture of the Future

Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.

Expert Insights from Category Analysts

Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.

Powered by Robust Data

Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.

Designed for Forward-Thinking Strategy

Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.

For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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