The Future of Chocolate, Sugar and Gum Confectionery 2024
Confectionery will skirt myriad challenges – from ingredient shortages and inflation to the 'ultra-processed' debate – by banking on indulgence and nostalgia. Marcia Mogelonsky, Director of Insight…

The Future of Chocolate, Sugar and Gum Confectionery 2024

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The Future of Chocolate, Sugar and Gum Confectionery is a global market report that covers the latest innovations and consumer trends across the global confectionery market in 2024. Our global future of report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.

Global Confectionery Market Landscape

The confectionery market has faced a number of challenges in the past year. Inflation in major markets drove prices up for all confectionery. The situation was exacerbated in chocolate confectionery because of the price of cocoa. However, sugar confectionery continues to flourish in an era of ‘sugar reduction’.

The Future of Confectionery in the Next Two Years

Premium chocolate continues to be a major component of the category. It has transformed from an exclusive, hard-to-find product to a supermarket staple, and a lucrative category for multinationals and private label brands. Consumers appreciate premium chocolate, but do not rely only on branded products, which highlights an opportunity for private label.

  • 56% of UK chocolate users agree that eating premium chocolate is a good way to boost their moods.

The Future of Confectionery in the Next Five Years

For a number of reasons, smaller-sized chocolate products are well-positioned to become popular in the future. Portion control will be back as an element of healthy dieting and eating. At the same time, forces within the category are driving up prices. Consumers will see affordable, smaller bars as the best option.

This is just a snapshot of the Future of Confectionery, to learn more about future innovations and challenges facing the market, purchase our full report. Readers of this report may also be interested in A Year of Innovation in the Chocolate Confectionery Market 2023 or A Year of Innovation in the Gum and Sugar Confectionery Market 2023.

Expert Analysis from a Food Industry Specialist

This report, written by Marcia Mogelonsky, Director of Insight, delivers in-depth commentary and analysis to highlight global confectionery market trends and add expert context to the numbers.

Confectionery will skirt myriad challenges – from ingredient shortages and inflation to the ‘ultra-processed’ debate – by banking on indulgence and nostalgia.

Marcia Mogelonsky, Food and Drink AnalystMarcia Mogelonsky
Director of Insight

Table of Contents

  1. what you need to know

  2. in the next two years

    • Consolidation in the chocolate industry spells a change in the meaning and positioning of premium chocolate
    • Gum’s supporters are dwindling, pointing to more challenges in the future
    • Graph 1: usage of chewing gum, 2018-23
    • Graph 2: interest in new gum concepts, 2023
    • Ultra-processed food and the confectionery industry
    • Graph 3: highly processed food/drink products are fine in moderation as part of a balanced diet, 2022*
    • Graph 4: “I eat something indulgent every day (eg dessert or treat)”, 2023*
    • Graph 5: Natural-related claims, % of chocolate and sugar confectionery* 2021-23
  3. in five years and beyond

    • Smaller chocolate bars will become the norm
    • New uses for chewed chewing gum
    • Growing interest in customizing confectionery will allow consumers to control their sweet tooth habits
  4. key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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