The Future of Christmas Food and Drink 2022
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A review of 2021 Christmas food and drink activity and recommendations on what consumers will look for in the 2022 festive season. David Faulkner, Associate Director - Mintel Food…

The Future of Christmas Food and Drink 2022

£ 2,195 (Excl.Tax)


Discover the latest global trends and innovations across The Future of Christmas Food and Drink Market 2022. Our forward-looking report identifies evolving areas, consumer attitudes, and important advances anticipated for Christmas 2022.


2021 Christmas Market Landscape

The 2021 Christmas market was a slightly better occasion for consumers and brands than the lockdown-affected and pre-vaccination 2020 version. The Christmas food and drink sales were strong in the UK, almost matching 2020’s record levels when many were confined to their households and foodservice were constricted.

The busiest seasonal innovators globally for the Christmas food and drink market were the UK, US and Germany, accounting for one-third of the activity, with chocolate and confectionery having the largest volume of sales.

  • 44% of US gift buyers bought food and drink as Christmas gifts.
  • 34% of UK gift buyers bought food and drink as Christmas gifts.


Outlook for 2022 Christmas Market

Despite anticipated disruptions in 2022 and expected cost of living challenges, Christmas will inevitably be an essential celebration.

Expected Christmas food trends will see consumers justify spending on food and drink products due to the desire to make Christmas memorable after recent years of disruption. The future of Christmas food and drink will be slightly impacted by savvy shopping behaviours, such as swapping premium brands for own labels or shopping at discounters for Christmas food.



Expert Analysis from a Specialist in the Field

This report, written by David Faulkner, Associate Director in the Food and Drink sector, delivers in-depth commentary and analysis to highlight future trends and add expert context to the numbers.

David Faulkner
Associate Director – Mintel Food & Drink

Table of Contents

  1. CHRISTMAS 2021: Key drivers impacting on Food and drink sales

    • Graph 1: retail sales growth, non-seasonally adjusted, by major category, 2020-21
    • Graph 2: food sales growth, non-seasonally adjusted, 2020-21
    • Graph 3: Q4 online retail growth, non-seasonally adjusted, and online sales as a % of all retail sales, 2019-21
  2. 2021 global christmas food and drink review: seasonal launch activity

    • Graph 4: top 10 markets for Christmas/winter seasonal NPD, 2021-22*
    • Graph 5: top 10 markets for Christmas/winter seasonal NPD, branded vs private label split, 2021-22*
    • Graph 6: top 12 sub-categories for Christmas/winter seasonal NPD, 2021-22*
    • Graph 7: top 12 sub-categories for Christmas/winter seasonal NPD, split by brand/private label, 2021-22*
    • Graph 8: Christmas/winter seasonal launches by launch type, 2021-22*
  3. GLOBAL PRODUCT EXAMPLES from Christmas 2021

    • Graph 9: types of products given as gifts for Christmas 2021, food & drinks
  4. Looking ahead to CHristmas 2022

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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