2024
10
The Future of Christmas Food and Drink 2024
2024-10-30T11:02:40+00:00
REP652CC4C8_0BE2_40D6_98AE_256B85A23A04
2195
176966
[{"name":"Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks"},{"name":"Food","url":"https:\/\/store.mintel.com\/industries\/food"}]
Report
en_GB
A review of 2023 Christmas food and drink activity and recommendations on consumer expectations for the 2024 festive season.Kate Vlietstra, Senior Director, Mintel Food & Drink…
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The Future of Christmas Food and Drink 2024

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A review of 2023 Christmas food and drink activity and recommendations on consumer expectations for the 2024 festive season.

Kate Vlietstra, Senior Director, Mintel Food & Drink

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    • Mintel's perspective
  1. CHRISTMAS 2023: KEY DRIVERS IMPACTING ON FOOD AND DRINK SALES

    • Global economic and political issues impacted Christmas 2023
    • The cost-of-living crisis continued in 2023
    • Consumers felt the impact on household finances
    • Graph 1: household and lifestyle issues faced in the last two months, by market, 2024
    • Plans to spend less resulted in a reduction in some premium product sales
    • Graph 2: Christmas 2023 spending expectations, by area, 2023
    • UK supermarkets enjoyed strong sales over Christmas 2023
  2. 2023 GLOBAL CHRISTMAS FOOD AND DRINK REVIEW: SEASONAL LAUNCH ACTIVITY

    • For Christmas 2023, the busiest seasonal innovators globally were the UK, the US and Germany
    • Graph 3: top 10 markets for Christmas/winter seasonal NPD, 2022-24*
    • Sweet goods are the primary sub-categories for Christmas innovation
    • Graph 4: top 10 categories for Christmas/winter seasonal NPD, 2022-24*
    • The UK had the highest level of retailer private label activity
    • Graph 5: top 10 markets for Christmas/winter seasonal NPD, private label vs branded split, by market, 2023-24*
    • Seasonal lines in sub-categories such as beverages are predominantly from branded suppliers
    • Graph 6: top categories for Christmas/winter seasonal NPD, split by brand/private label, by category, 2023-24*
    • Four out of five Christmas/winter seasonal launches are either new pack designs or range extensions
    • Graph 7: Christmas/winter seasonal launches, by launch type, 2023-24*
  3. GLOBAL PRODUCT EXAMPLES FROM CHRISTMAS 2023

    • Experience the magic
    • Launches of premium products are on the rise
    • Graph 8: Christmas/winter seasonal launches featuring a premium claim, by year, 2020-24*
    • Paying a premium
    • Fusion dishes add a touch of premiumisation
    • Feast for the eyes
    • Private label opts for experience-led products
    • Keep it a mystery
    • Alcohol flavours add decadence
    • Eggnog is soaring
    • Eggnog has been identified by Mintel's Flavourscape AI as a novel flavour with high growth momentum in North America
    • Interpreting the map
    • Festive flavours span many food categories
    • Simple comforts
    • Celebrate through packaging and shaped products
    • Wreaths and garlands feature in abundance
    • Festive packaging collaborations with designers
    • Gift sets hold appeal
    • Nostalgia drives interest in branded gift selections
    • Advent calendars veer towards chocolate but other categories are getting a look-in
    • Time to get comfy
    • Celebrate cultural heritage
    • Help consumers follow food preparation traditions
    • Give consumers a helping hand
    • Make the most of 'Twixmas'
    • Mindful Christmas
    • Consumers are interested in a mindful Christmas
    • Healthy products get in the festive spirit
    • Beautifying foods appeal at Christmas
    • The low-alcohol trend maintains popularity over Christmas
    • Plant-based offers health and sustainable benefits
    • Sustainability claims on the rise
    • Graph 9: Christmas/winter seasonal launches featuring an ethical/environmental claim, by claim, 2020-24*
    • Sustainable packaging holds appeal
    • Organic German supermarket releases first Christmas ad
  4. PLAN FOR THE FUTURE – LOOKING AHEAD TO THE DRIVERS OF CHRISTMAS 2024 FOOD AND DRINK PRODUCTS

    • The global economy is recovering but interest rates will impact growth in 2024
    • 2024: a year of politics, sports and artificial intelligence
    • Mintel recommends the four key drivers to focus on for Christmas 2024

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