Discover the most important future trends in coffee with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the coffee industry over the next five years.
Upcoming global trends in coffee are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
Purchase the full report for a complete breakdown of the trends shaping the future of the coffee industry in 2026. Alongside Mintel’s pick of the most innovative and inspirational coffee launches introduced to the global market. Understanding the future of coffee has never been so easy.
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- In the next two years
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BRANDS WILL COMBAT THE ‘TRADING DOWN’ BLUES
- Brands will need to combat the ‘trading down’ blues
- Renovation will unlock greater taste appeal
- Premium instant coffee will be positioned as special and cost effective
- Brands will dial up escapism with textural imagery
- Concentrates will allow affordable cafe-style iced drinks at home
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FLAVOUR WILL UNLOCK NEW GROWTH AVENUES
- Other formats will challenge RTD for their share of flavoured coffee
- Capitalise on early signals of new flavour innovation
- Graph 1: flavour landscape, coffee*, 2021-26
- Interpreting the flavour map
- Flavour choice will be validated against consumer demand
- Add sensory magic to boost the indulgence of flavoured coffee
- Unflavoured coffee will alleviate ultra-processing concerns among younger consumers
- RTD will pivot towards flavours for sober curious Millennials
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PREMIUMISATION WILL ELEVATE Â ESCAPISM
- Brands will dial up the joy with premium at-home coffee
- Graph 2: agreement with “I can make coffees at home that are just as enjoyable as those from a coffee shop/café”, by usage of coffee type, 2025
- Brands will leverage premium pillars to communicate quality
- Coffee equipment will unlock new areas of aspirational purchase for brands
- Foodservice activations will spark ideas for premiumisation in at-home coffee brands
- Protein RTDs will be the long-awaited star of ‘functional’ coffee
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IN FIVE YEARS AND BEYOND
- In five years and beyond
- GLP-1 users will seek ‘caffeine considered’ milky RTDs
- Brands will look to Asia for growth strategies
- Brands will dial up the fun to unlock Gen Z’s rising income
- Graph 3: ideal coffee brand descriptors, 2025
- Brands will partner fun visuals with taste for Gen Z
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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