Discover the future trends in the global coffee market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global coffee market over the next five years.
The most important upcoming trends in the coffee market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global coffee market. Understanding the future of the coffee industry has never been so simple.
Future of Coffee – Trends to watch out for
In the next two years: Iced coffee at home
As iced coffee prices in foodservice soar, more retail brands will target young adults with cold products for on-the-go or at-home usage. This will include RTD flavoured iced coffee and flavours in convenient formats like coffee creamers to tap escapist indulgence.Â
In five years and beyond: AI baristas
As AI-assisted technology advances, brands will offer hyper-intelligent in-home machines which can step into the role of barista – able to understand consumer feedback, learn about user preferences and even reorder one’s favourite beans.Â
Meet the Expert Behind the Analysis
This report was written by Martin Pasco. Martin has 20 years insight experience on both the agency and client sides of the industry. As a Mintel Principal Food & Drink Analyst he writes opportunity stories for Wines, Spirits, RTDs, Beer and Cider. Prior to Mintel he spent 10 years in global client side insight roles. He has a post-graduate degree from the Chartered Institute of Marketing.
As headwinds persist, brands should offer tiered pricing to engage connoisseurs and down-traders, iced coffee for at home, and naturally decaffeinated options.
Martin Pasco
Principal Analyst – Mintel Food & Drink
Collapse All
-
- Where we are now
- In the next two years
- In the next five years and beyond
-
IN THE NEXT TWO YEARS
- Mintel’s perspective
- Find ways to stay relevant in spite of rising costs
- Detail where beans are sourced to justify price and tap into premium quality
- Remind consumers that premium coffee is an affordable luxury
- Educate consumers on how terroir can impact taste to justify premium pricing
- Offer cost-effective blends of beans for those seeking mid-tier value for money
- Graph 1: coffee launches mentioning robusta beans on pack, by market, 2021-24
- Brands will need to convince consumers of robusta’s taste credentials
- Reach down to the value tier to retain the spend of down-traders
- Graph 2: average price of instant/soluble coffee per 100g, moving annual total in US$, 2022-25
- Nescafé shows how instant coffee can span the full price spectrum
- Be proactive in explaining any price rises before they hit the shelves
- Make iced coffee accessible for at-home usage
- Younger adults are hot for iced coffee
- Drive accessibility of iced coffee for home consumption
- Coffee needs a taste upgrade for Gen Z
- Promote add-ins to break coffee taste rules and win over Gen Z
- Coffee concentrates get on board with flavour excitement
- Provide indulgent escapism through RTD iced coffee with flavours
- Mintel Flavourscape AI identifies three promising flavours for US RTD coffee
- Interpreting Flavourscape AI data
- Offer twists on familiar flavours and intrigue with the novel
- Tell the story of natural decaffeination
- Consumer efforts to reduce caffeine intake will grow
- Decaf coffee usage remains stable despite growing efforts to reduce caffeine
- Graph 3: coffee type consumed by consumers who agree they are trying to cut down on caffeine intake, 2024
- Concerns over UPFs are affecting the decaf coffee market
- Decaf brands will tap concern over UPFs by calling out minimal processing
- Decaf will become a bigger focus for NPD
- Graph 4: proportion of coffee launches claiming caffeine-free, 2019 vs 2024
- Decaf will gain further traction by targeting the evening wind-down occasion
-
IN THE NEXT FIVE YEARS
- Mintel’s perspective
- AI robot baristas will take in-home coffee to the next level
- Technology will see at-home coffee take a quantum leap
- Robotic tech will migrate to smart home coffee machines
- Lab-grown coffee beans will supplement traditional varieties
- Lab-grown coffee beans will be here soon
- Younger generations are more likely to be open to lab-grown options
- Graph 5: attitudes towards sustainability and beverages (any agree), by generation, 2024
- The rise and rise of Indian coffee
- India: the sleeping giant of coffee consumer nations awakens
-
KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come. For a closer look at what’s included in our ‘Future of’ reports take a look at the sample below.
$ 2,995 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF and Powerpoint version of the report straight to your inbox. An interactive version of the report is also available on our online platform
-
Save up to 20% when you purchase multiple reports
Discount is applied directly at checkout
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
