Discover the future trends in the global coffee market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global coffee market over the next five years.
The most important upcoming trends in the coffee market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global coffee market. Understanding the future of the coffee industry has never been so simple.
The Future of Coffee – Our pick of the trends
In the next two years: Sustainability as a positive experience
Coffee is under climate threat, but sustainable credentials won’t drive brand trial. Under 20% of US coffee consumers agree brands supporting causes they care about is a key motivator to new coffee brand trial. However, opportunities exist to focus on how sustainable choices can make consumers feel good.
In five years and beyond: Technological innovation offers the perfect brew
Data-sharing technology between bean grinders and coffee machines holds potential to allow consistently perfected brews at home. Already used by foodservice providers in Germany, synced coffee equipment could reach consumers homes as the technology becomes more affordable.
Purchase the full report for more insights into the trends and innovations shaping the future of the global coffee market. To discover more about the global coffee market, read Mintel’s A Year of Innovation in Coffee or take a look at Mintel’s extensive drinks market research.
Meet The Expert
This report is written by Cormac Henry. Based in Sydney, Cormac has over a decade of experience in FMCG insights. In his current role as Principal Global Food & Drink and Purchase Intelligence Analyst, Cormac tracks market trends, consumer behaviour and product innovation to provide cross category insights.
Coffee will drive value for at-home baristas, link sustainability to positive consumer experiences and deliver both caffeine buzz and moments of relaxation.
Cormac Henry
Principal Global Food & Drink/Purchase Intelligence Analyst
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WHAT YOU NEED TO KNOW
- Where are we now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- Drive value for the at-home barista
- Empower budget-conscious at-home baristas to get creative
- Promote versatility and monetary value of coffee concentrates
- Drive excitement (and limit confusion) with concentrate tutorials
- Breathe new life into value formats with iced formulations
- Add points of intrigue to classically ‘hot’ formats for Gen Z
- Embrace category blurring to unlock new value for at-home baristas
- Offer value with texture RTDs for aspiring cold coffee machine owners
- Bring the buzz and the calm
- Bring the caffeine buzz and also moments of calm
- Offer the appropriate caffeine buzz for the time of day
- Provide social energy for sober-curious consumers
- Promote diversity through celebratory coffee beyond Christmas
- Create moments of escapism
- Link sustainability to positive experiences
- Link sustainable coffee choices to feel-good experiences
- Offer new/sustainable taste experiences with robusta coffee
- Promote the taste credentials of robusta
- Drive feel-good factor with affordable/fun bean-free coffee
- Link home-compostable packaging to giving back to the community
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IN five years and beyond
- Mintel’s perspective
- Utilise genome sequencing to protect coffee production from climate change
- Prepare for synced coffee equipment to create the perfect brew
- Mahlkönig and La Marzocco’s ‘The Sync System”
- Embrace coffee as a full menu at home, not just one drink
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KEY TAKEAWAYS
- Key takeaways
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:
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Below is a sample report, understand what you are buying.
Please Note: All of the figures, graphs, and tables have been redacted.
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