Discover the future trends in the global colour cosmetics market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global colour cosmetics industry over the next five years.
The most important upcoming trends in colour cosmetics are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in colour cosmetics. Understanding the future of the cosmetics industry has never been so easy.
Future of Colour Cosmetics – Mintel recommends…
Responsible Innovation
Sustainability and inclusivity are reshaping beauty standards. By adopting upcycled ingredients, ethical practices, transparent storytelling and climate-resilient innovations, brands can meet evolving demands, build trust and drive industry progress.
Meet the Expert Behind the Analysis
This report was written by Clare Hennigan. Clare is a Principal Beauty Analyst at Mintel, identifying key trends and developing insights impacting the beauty landscape.
A summary of the key themes and innovations that will impact the color cosmetics category over the next five years.
Clare Hennigan
Principal Analyst
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
- Overview of key themes in category reports
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IN THE NEXT TWO YEARS
- Thrive amid a turbulent landscape with unmatched performance and elevated packaging
- Premium brands must deliver incomparable product excellence to drive purchases
- Improve performance with encapsulation technology
- Long-lasting wear evolves to long-lasting results
- “Skinification” evolves: eyes and nails embrace the trend, while base cosmetics demand validation
- Target innovation to address age-related concerns
- Underscore craftsmanship and the use of quality materials
- Innovative packaging solutions to boost value perceptions
- Regional perspective: lean into the intangible aspects of value by connecting products to cultures
- Build emotional connections through sensory-driven beauty
- During hard times, consumers embrace “comfort capital”
- Harness the power of the past to build a profitable future
- Leverage emotional storytelling for cultural cachet
- Evoke playfulness with hyper-realistic packaging
- Enrich the makeup experience with emotion-inducing imagery and by highlighting sensation
- Boost retail traffic by positioning makeup as a collectible…
- …and with immersive, share-worthy experiences
- Empower consumers to break from aesthetic homogeneity with artist-inspired formats
- The desire for new application formats is driving the growth of powder alternatives in eye cosmetics
- Graph 1: % growth of eyeshadow launches, by select formats and textures, 2020-24
- Mitigate uncertainty by using familiar language from adjacent categories
- Regional perspective: a look where “Sense of the Intense” is observed by Mintel’s Trend Team
- Future-proof cosmetics with responsible innovation
- Don’t be fooled by headlines – beauty consumers expect brands to support DEI initiatives
- In the “attention economy” era, thrive by tapping into unmet needs
- Ethical consumption is on the rise…
- …as companies around the globe brace for a crackdown
- A truly sustainable future will require a multifaceted approach – explore the possibilities from Mintel experts
- Innovate packaging solutions that reduce waste without compromising aesthetics
- Now is the time to invest in upcycled ingredients
- Explore plant-based alternatives
- Help consumers prepare and protect from the impact of climate change
- In nail care, explore water-based formulas and sensitive-skin claims
- Regional perspective: consumers in LATAM and MENA will be early adopters of climate-proof beauty
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IN FIVE YEARS AND BEYOND
- Key factors impacting the space over the next five years
- A blue sky “day in the life” scenario
- Dive deeper into “a day in the life” of each persona
- Gen Alpha teen Lydia receives custom, high-tech nail services in 2030
- Salons and spas serve as community centers
- Leon’s passion for inclusivity, sustainability and hybrid product experiences reflects Gen Alpha’s vision for beauty
- Ana visits a beauty retailer to revamp her lip routine
- The types of products Ana might use
- Professional makeup artist Willa gets ready for a day of work using climate-adaptive products and plant-based pigments
- Willa saves space and reduces waste with 3D printing and water-activated formulas
- Evelyn’s makeup routine is about preservation and pleasure
- Convenience, customization and long-term results define Evelyn’s routine
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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