The Future of Colour Cosmetics is a global market report that covers the latest innovations and consumer trends across the global colour cosmetics market in 2024. Our global future of report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.
The appetite for beauty content online has led consumers to expect that they can replicate looks quickly and easily. As a result, consumers place emphasis on the simplicity and efficacy of beauty routines.
In the US, consumers have prioritised skincare routines over makeup. As skin appearance has become more important, there’s also been a growing acceptance of surgical treatments.
Opportunity exists in the colour cosmetic market by capitalising on makeup’s ‘treat culture’ by leveraging the sensorial experience of makeup application. Additionally, brands in the global colour cosmetic market can increase market penetration by addressing the interest in innovate makeup products that produce surgery –like results.
In the colour cosmetics industry, sustainability is no longer just a nice-to-have. Brands can support consumers in their desire to live more sustainably by driving an eco-friendly narrative from an ingredients perspective. Additionally, taking a local approach will resonate with consumers concerns around the impact of climate change on their skin.
This is just a snapshot of the Future of Colour Cosmetics, to learn more about future innovations and challenges facing the market, purchase our full report. To discover more about the colour cosmetics industry, read A Year of Innovation in Colour Cosmetics Report, or take a look at our extensive Colour Cosmetics Market Research.
Expert Analysis from a BPC Specialist
This report, written by Clotilde Drapé, a leading BPC analyst, delivers in-depth commentary and analysis to highlight global colour cosmetic market trends and add expert context to the numbers.
Fast-moving online trends and evolving beauty standards are influencing consumer behaviour. NPD can offer convenience and sensorial experiences to drive loyalty.
Clotilde Drapé
Global Beauty Analyst
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