The Future of Colour Cosmetics 2024
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Fast-moving online trends and evolving beauty standards are influencing consumer behaviour. NPD can offer convenience and sensorial experiences to drive loyalty. Clotilde Drapé, Global Beauty Analyst…

The Future of Colour Cosmetics 2024

£ 2,195 (Excl.Tax)

Report Summary

The Future of Colour Cosmetics is a global market report that covers the latest innovations and consumer trends across the global colour cosmetics market in 2024. Our global future of report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.

Global Colour Cosmetics Market Landscape

The appetite for beauty content online has led consumers to expect that they can replicate looks quickly and easily. As a result, consumers place emphasis on the simplicity and efficacy of beauty routines.

In the US, consumers have prioritised skincare routines over makeup. As skin appearance has become more important, there’s also been a growing acceptance of surgical treatments.

  • 29% of US adults agree that their skincare routine allows them to wear less makeup.

The Future of Colour Cosmetics in the Next Two Years

Opportunity exists in the colour cosmetic market by capitalising on makeup’s ‘treat culture’ by leveraging the sensorial experience of makeup application. Additionally, brands in the global colour cosmetic market can increase market penetration by addressing the interest in innovate makeup products that produce surgery –like results.

  • 38% of French colour cosmetic users bought a product to treat themselves.

Colour Cosmetics Market Trends in Five Years and Beyond

In the colour cosmetics industry, sustainability is no longer just a nice-to-have. Brands can support consumers in their desire to live more sustainably by driving an eco-friendly narrative from an ingredients perspective. Additionally, taking a local approach will resonate with consumers concerns around the impact of climate change on their skin.

  • 64% of US makeup users are paying more attention to the ingredients used in makeup products than they were a year ago.

This is just a snapshot of the Future of Colour Cosmetics, to learn more about future innovations and challenges facing the market, purchase our full report. To discover more about the colour cosmetics industry, read A Year of Innovation in Colour Cosmetics Report 2024or take a look at our extensive Colour Cosmetics Market Research.

Expert Analysis from a BPC Specialist

This report, written by Clotilde Drapé, a leading BPC analyst, delivers in-depth commentary and analysis to highlight global colour cosmetic market trends and add expert context to the numbers.

Fast-moving online trends and evolving beauty standards are influencing consumer behaviour. NPD can offer convenience and sensorial experiences to drive loyalty.

Clotilde Drapé, Global BPC Analyst

Clotilde Drapé
Global Beauty Analyst

Table of Contents

  1. What you need to know


    • Drive simplicity by innovating for effortless routines
    • Graph 1: time spent per day on online platforms looking for beauty-related content, by adults 18-34, 2023
    • Graph 2: attitudes towards makeup tools, statements consumers agree more with, 2023
    • Capitalise on makeup’s ‘treat culture’ to create new spending opportunities
    • Graph 3: makeup purchase behaviours, 2023
    • Graph 4: top factors that would encourage the purchase of premium/luxury branded BPC product, 2023
    • Graph 5: colour cosmetics, skincare and fragrance launches with super-luxe beauty price positioning by average $ per product, 2020-24
    • Graph 6: colour cosmetics launches by price positioning and top 10 claims, 2023-24
    • Increase market penetration by addressing the new ‘face’ of consumers
    • Graph 7: skin conditions* experienced in the past 12 months, 2023
    • Graph 8: concealing demands, 2023

    • Drive sustainability with an ingredient-led approach
    • Graph 9: colour cosmetics launches with ethical & environmental claims, 2020-24
    • Graph 10: BPC launches with ‘green chemistry’ in the product description, by category, 2023
  4. Key Takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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