The Future of Colour Cosmetics 2023
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Lifestyle changes are demanding more efficient and enjoyable routines, driving the growth of new claims and changing the way consumers engage with cosmetic brands. Clare Hennigan, Senior Beauty Analyst…

The Future of Colour Cosmetics 2023

£ 2,195 (Excl.Tax)


The Future of Colour Cosmetics 2023 is a global market report that covers the latest innovations and consumer trends across the global colour cosmetic market in 2023. Our global future of colour cosmetics market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.

Global Colour Cosmetic Market Landscape

The cost of living crisis is driving value-seeking behaviours across the colour cosmetic industry. Brands are exploring incentives like bundling and loyalty programs as ways to help consumers navigate financial strain.

As anticipated in Mintel’s The Future of Colour Cosmetics 2022, pushback against unrealistic beauty standards has lead brands in the global colour cosmetics market to adopt skin-positive language to promote self-expression, rather than perfection.

Looking at the makeup products that have gone viral over the past year in the colour cosmetic industry, it’s clear that consumers like sharing products online with unique, sensorial textures.

  • 28% of Thai makeup users enjoy experimenting with products that have unique textures.
  • 56% of Canadian colour cosmetic users choose BPC products because “they make me feel good about myself”.

Global Colour Cosmetic Market Trends in the Next Two Years

Makeup routines are evolving with consumers increasingly seeking convenience, accessible self-expression and emotional benefits. A stronger focus on both mental and skin health will see a rise of skincare-adjacent claims and a push for evidence of efficacy in the global colour cosmetic market.

The future of colour cosmetics will be influenced by brands that remove barriers to participation by updating products to reflect the needs of diversifying and ageing audiences.

The post-pandemic loneliness epidemic drove the need for community, which will intensify in the coming years. Value-led beauty brands that are well poised to facilitate connections that spark engagement -both online and in person- will maintain consumer engagement.

  • 11% of German female makeup buyers would be interested in microbiome-friendly claims.

Future of Colour Cosmetics in Five Years and Beyond

Technological advancements will change the future of colour cosmetics.  The metaverse will enable playful experimentation and further merge content and commerce across the colour cosmetic industry. Brands will leverage smart devices to engage in community building with consumers to co-develop new products, discuss innovations and drive product customisation.

An increase in sustainability demands and a rise in skin conditions will see a shift in the types of claims consumers seek across the global colour cosmetics market.

  • 56% of Nigerian make up consumers enjoy connecting with other members of a brand community on a digital platform.

To discover more about The Future of Colour Cosmetics Market Report 2023, read A Year of Innovation in Colour Cosmetics 2023 Market Reportor take a look at our extensive Global Colour Cosmetics Market Research.

Expert Analysis from a BPC Specialist

This report, written by Clare Hennigan, a leading analyst, delivers in-depth commentary and analysis to highlight current global colour cosmetics market trends and add expert context to the numbers.

Lifestyle changes are demanding more efficient and enjoyable routines, driving the growth of new claims and changing the way consumers engage with cosmetic brands.

Clare Hennigan, Senior Beauty Analyst

Clare Hennigan
Senior Beauty Analyst

Table of Contents

  1. What you need to know


    • The routine: reframe regimens as opportunities for adventure
    • Graph 1: % of launches in color cosmetic sub-categories with limited edition as a claim, 2018-22
    • Graph 2: product launches associated with Mintel’s Wellbeing Trend Driver in color cosmetics and BPC, 2012-22
    • The products: modernize cosmetics to break barriers
    • Graph 3: purchases of liquid/cream foundation, all women vs women aged 65+, 2022
    • Graph 4: purchases of mascara, all women vs women aged 65+, 2022
    • Graph 5: skincare and color cosmetic launches, by select claims, 2018-22
    • The brand experience: strengthen cosmetic commerce through community
  3. in the next five years

    • The tech: unlock otherworldly beauty with tech
  4. Key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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