The Future of Cooking and Pasta Sauces 2024
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Sauce brands will respond to consumer demands for greater transparency, value and excitement. Ayisha Koyenikan, Director - Mintel Food & Drink…

The Future of Cooking and Pasta Sauces 2024

£ 2,195 (Excl.Tax)

Report Summary

The Future of Cooking and Pasta Sauces is a global market report that covers the latest innovations and consumer trends across global cooking sauces market in 2024. Our global future of report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.

Cooking and Pasta Sauces Market Landscape

In EMEA, cooking sauce brands are focusing on highlighting vegan and plant-based recipes. While in the Americas, consumers are seeking out novel textures in cooking sauces. Meanwhile in APAC, quick and convenient preparation options are a growing focus of cooking sauce innovation.

Future of Cooking and Pasta Sauces in the Next Two Years

Many consumers identify sauces as being ultra-processed. Simple formulations, greater transparency and better storytelling around the benefits of processing will help diminish negative perceptions within the global cooking sauces market. Meanwhile, sauces in small packs will encourage flavour exploration for single-person households solo diners.

Global Cooking Sauces Market in Five Years and Beyond

Gut-friendly sauces eliminating ingredients that can irritate the digestive system will grow, targeting the growing number of consumers with food sensitivities. Looking ahead, the use of artificial intelligence in product development and meal planners could completely disrupt the traditional process of flavour and cuisine within the global pasta and sauces market.

This is just a snapshot of the Future of Cooking and Pasta Sauces, to learn more about future innovations and challenges facing the market, purchase our full report. 

To discover more about the cooking and pasta sauces market, read A Year of Innovation in the Cooking Sauces Market 2024or take a look at our extensive Sauces Market Research.

Expert Analysis from a Specialist

This report, written by Ayisha Koyenikan, Director of Mintel’s Food and Drink, delivers in-depth commentary and analysis to highlight global pasta sauce market trends and add expert context to the numbers.

Sauce brands will respond to consumer demands for greater transparency, value and excitement.

Ayisha Koyenikan - Research Analyst

Ayisha Koyenikan
Director – Mintel Food & Drink

Table of Contents

  1. What you need to know

    • Where we are now
    • In the next two years
    • In five years and beyond
  2. in the next two years

    • Mintel’s perspective
    • Build trust amidst ultra-processed food concerns
    • Processing will increasingly factor into consumers’ purchase decisions
    • Graph 1: consumer agreement with the statement “I have noticed news/social media stories about ultra-processed foods recently”, 2024
    • Premade sauces must overcome ‘processed’ stigma to compete with homemade options
    • Greater transparency and simple formulations will drive trust in processed and ultra-processed foods
    • Highlight the value of beneficial processes
    • Desire for natural, less-processed ingredients will reinforce demand for upcycled ingredients
    • Demand for single-serve options will grow
    • Single-serve sauce innovation is growing in line with the increase in one-person households
    • Graph 2: launches of cooking and pasta sauces where the words ‘serves one’ with word variants appear on pack, by year of launch, 2022-24
    • Sauce users currently seek single-serve options
    • Solo consumers seek speedy, straightforward, single-dish solutions
    • Graph 3: select consumer behaviours towards purchasing sauces and seasoning products, by living situation – solo, 2022-23
    • Smaller pack sizes will encourage flavour and variety exploration
    • Target busy parents with kid-friendly, single-serve sauces for speedy solo meals
    • Innovative frozen and ambient sauce solutions offer portion control for singles and small households
    • Co-brand to create a buzz with younger consumers
    • Brands must think beyond the sauce aisle to target younger consumers
    • Graph 4: selected behaviours related to cooking and pasta sauces, by generation, 2023
    • Co-branding should be a growing trend across all regions
    • Graph 5: % split of cooking and pasta sauce innovation with a co-branded claim, by region, 2019-24
    • Co-branding will encourage flavour exploration
    • Give heritage brands new relevance to younger consumers via collaboration
    • Collaborate with film makers and streaming services to drive emotional engagement
  3. in five years and beyond

    • Mintel’s perspective
    • Sauces will become more ‘sensitive’ and gentle
    • Parents will welcome breakfast and brunch options
    • AI will disrupt flavour trend trajectory
    • The rise of AI recipe generators and meal planners will pique consumer interest in novel flavours
  4. Key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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