2025
10
The Future of Cooking and Pasta Sauces 2025
2025-05-07T17:01:25+01:00
REPFAF99174_9DED_4AF1_862E_8E184DE9BDF4
2995
181826
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Report
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Issues over tomato prices and availability, plus the demand for elevated convenience, will dictate brand innovation and consumer behaviour. Ayisha Koyenikan, Director - Mintel Food & Drink…
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  2. All Industries
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  4. Food
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  6. Meals and Meal Components
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  8. Oils, Sauces and Seasonings
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  10. The Future of Cooking and Pasta Sauces 2025

The Future of Cooking and Pasta Sauces 2025

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Discover the future trends in the global cooking sauces market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global cooking and pasta sauces industry over the next five years.

The most important upcoming trends in sauces are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in cooking and pasta sauces. Understanding the future of the cooking sauces industry has never been so easy.

Meet the Expert Behind the Analysis

This report was written by Ayisha Koyenikan. Ayisha is a Mintel Food and Drink Director with 13 years’ New Product Development experience in retail and manufacturing. Ayisha has worked for 3 major retailers, categories including Ready Meals, Bakery and Grocery. Her last role focused on the analysis and application of global food trends. Ayisha has a BSc in Food Science.

Issues over tomato prices and availability, plus the demand for elevated convenience, will dictate brand innovation and consumer behaviour.

Ayisha Koyenikan - Research AnalystAyisha Koyenikan
Director – Mintel Food & Drink

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  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • In the next two years
    • In five years and beyond
  2. IN THE NEXT TWO YEARS

    • Mintel’s perspective
    • Rising tomato costs will impact consumer behaviour
    • US consumers will pay the price for tariffs on imported tomatoes in the short term
    • US consumers will place premium imported sauces into their ‘wishlists’ rather than their everyday baskets
    • Graph 1: pasta and cooking sauce innovation by import status, 2015-25
    • Tariffs will exacerbate price increases already being driven by global warming
    • Affordable private-label options will increasingly challenge legacy brands
    • Rising prices will push confident cooks towards homemade sauces more frequently
    • Price-sensitive consumers will shun more-adventurous flavour profiles
    • Graph 2: ‘Yes, financial concerns have put me off trying new world cuisine products/dishes in the last 12 months’, by financial status, 2025
    • Elevated convenience will convey good value
    • Convenience will continue to be a factor worth paying more for
    • Graph 3: ‘The amount of time convenience food/drink products save justifies paying a higher price for them compared to regular products’, by age and parental status, 2025
    • The demand for quick and easy food solutions is rising
    • Graph 4: ‘I choose food or drink that is quick and easy to prepare all or most of the time’, 2020-24
    • Seek to optimise convenience at all consumer touchpoints with sauces
    • Sauce brands are missing out on the air fryer revolution
    • Mintel Spark imagines an oil-based, air-fryer-compatible marinade in a bag
    • Expect more brand extension into convenient categories to resonate with younger consumers
    • Prepper culture surge demands greater versatility
    • The resurgence of prepper culture presents an opportunity for shelf-stable sauces
    • Graph 5: agreement with the statement ‘Due to COVID-19, I will be prepared for emergencies in the future (eg have enough food/essential supplies on hand)’, 2020
    • Climate anxiety, food shortage reality
    • Tariff mistrust and governmental guidance will exacerbate stockpiling behaviours
    • During challenging financial times, consumers often opt for cost-effective ambient solutions
    • Graph 6: ‘I have bought more frozen or tinned food to save money in the last year’, 2024
    • Versatility will help earn a place in the prepper’s pantry
  3. IN FIVE YEARS AND BEYOND

    • Mintel’s perspective
    • The pasta sauce aisle will become less red
    • Fermentation will turn tomato waste into taste
    • Seed-oil-free claims will proliferate as part of clean label positioning
  4. KEY TAKEAWAYS

    • Key takeaways

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