The Future of Dairy and Non-Dairy Drinks 2024
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Going beyond dairy nutrition can help plant-based drinks weather the ultra-processed food storm; positioning dairy cows as part of the climate solution will chime. Alice Pilkington, Senior Global Food…

The Future of Dairy and Non-Dairy Drinks 2024

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Report Summary

The Future of Dairy and Non-Dairy Drinks is a global market report that covers the latest innovations and consumer trends across the global dairy industry in 2024. Our global future of report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.

Global Dairy and Non-Dairy Market Landscape

Considerable cost pressures on the dairy industry have seen white milk prices soar, supporting value sales. However, the competition from plant-based drinks continues to chip away at volume sales.

Meanwhile, flavoured milk global launches were down in 2023. However, Asia Pacific has continued to strengthen its lead within flavoured milk launches, offering powerful innovation cues for less active markets.

The Future of Dairy and Non-Dairy Drinks in the Next Two Years

Mintel forecasts that Non-dairy milk will embrace transparency about ingredients and processing in light of the growing scrutiny of ultra-processed foods (UPFs).

Whole dairy milk will enjoy a renaissance as a nutritious, minimally processed option. However, the dairy industry will need to prepare for greater sustainability scrutiny. Dairy cows and plastic packaging can be positioned as part of the solution, rather than a contributing factor, to the climate crisis

  • 30% of German consumers agree that dairy alternatives are too processed.

Global Dairy and Non-Dairy Industry Trends in Five Years and Beyond

Declining global birth rates pose a significant threat to the future of dairy and non-dairy drinks. Brands can mitigate the challenge by innovating with child-orientated products can widen their target base with functional health benefits.

Meanwhile, products combining precision-fermented dairy and plant-based ingredients will represent the next generation of blended dairy. These blends will have benefits for brands across the dairy and non-dairy milk category.

  • 42% of French consumers agree that products that blend dairy and non-dairy are appealing.

This is just a snapshot of the Future of Dairy and Non-Dairy Drinks, to learn more about future innovations and challenges facing the market, purchase our full report. 

To discover more about the global dairy industry, read A Year of Innovation in Dairy Drinks Report 2023or take a look at our extensive Global Dairy Market Research.

Expert Analysis from a Food Specialist

This report, written by Alice Pilkington, a leading food analyst, delivers in-depth commentary and analysis to highlight global dairy market trends and add expert context to the numbers.

Going beyond dairy nutrition can help plant-based drinks weather the ultra-processed food storm; positioning dairy cows as part of the climate solution will chime.

Alice Pilkington

Alice Pilkington
Senior Global Food & Drink Analyst

Table of Contents

  1. what you need to know

    • Market performance
    • Innovation trends
  2. in the next two years

    • Go back to basics…and above and beyond!
    • Flavoured milk can deliver immediate wellness
    • Prepare for greater sustainability scrutiny
    • Pushback against ultra-processing has implications for the whole category
    • Provide reassurance through ‘stripped back’ recipes and on-pack transparency
    • Position plant-based drinks as a valuable dietary addition rather than just a dairy alternative
    • Full-fat is back!
    • Remind consumers of whole milk’s taste and textural advantages
    • Dairy milk can no longer rely on its traditional health and taste perceptions amongst young adults
    • Flavoured milk can better compete for young adult drinks occasions
    • Young consumers’ prioritisation of short-term wellness benefits offers an easy win for flavoured milk

    • Plant-based parity, precision-fermented familiarity?
    • Skin, sleep and stress support will be pertinent
    • Widen child-orientated dairy’s target base
    • Precision fermentation promises ‘nature identical’ dairy ingredients
    • Next-generation blends will offer parity (and familiarity)
    • As the climate crisis evolves, skin, sleep and stress support will be pertinent
    • Additional functional health benefits can also boost value proposition
    • Educate about dairy’s lifestage nutrition and widen target base to navigate declining birth rates
  4. Key Takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Future Of Sample Report

Please Note: All of the figures, graphs, and tables have been redacted.

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