The Future of Dairy and Non-Dairy Drinks 2025
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Discover the most important future trends in the global milk and dairy drinks market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global dairy and non-dairy drinks market over the next five years.
The most important upcoming trends in the dairy drinks market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global dairy and non-dairy drinks market. Understanding the future of the dairy drinks industry has never been so easy.
Meet The Expert Behind the Analysis
This report was written by Alice Pilkington. Alice is responsible for providing consumer insights and actionable recommendations on Mintel’s portal, as well as delivering regular client presentations. Alice’s previous experience includes teaching English in Istanbul and Rome and working as a cookery school teacher for Jamie Oliver and Gordon Ramsay.
Dairy milk will embrace transparency due to the ongoing processing focus. Dairy alternatives will celebrate their flavours rather than trying to replicate dairy’s.
Alice Pilkington
Principal Analyst
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- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
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TRUST AND TRANSPARENCY
- The recent Bovaer scandal highlights the mistrust that now surrounds health
- Continued focus on processing will require dairy brands to embrace transparency too
- Dairy milk will educate a new generation about pasteurisation and its role in food safety
- Provenance and process will become equally important
- A2 milk will help dairy milk boost its digestive health links and lean into its natural origins
- Blood sugar focus will give lactose-free claim a new significance
- Seed oil-free claims will become increasingly important
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BENEFICIAL BEVERAGES
- Dairy milk will more actively explore high-protein propositions
- Graph 1: average protein content in dairy milk/yogurt launches with high/added protein claims, 2021-25
- High- and moderate-protein callouts will make themselves relevant to young and old
- Protein-rich drinking yogurt will blur into the nutritional drinks space to appeal to weight-loss drug users
- Plant-based drinks will emphasise protein quality
- Creamers will position themselves as dietary add-ons
- Graph 2: interest in products that are designed to be mixed into coffee and have health benefits*, 2024
- Creamers hold potential to blur into supplements, offering a daily nutrient boost
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FLAVOUR-FORWARD FUN!
- Flavoured dairy alternatives can leverage consumers’ non-monogamy when it comes to their milk choices
- Pistachio milk will move beyond the current hype and celebrate its unique flavour
- As global economies become even more uncertain, flavoured milks will keep up the excitement at home
- Dairy alternatives will continue to blur into the non-alcoholic beverage space
- Packaging choice can help strengthen links between dairy drinks and the low/no occasion
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FIVE YEARS AND BEYOND
- Mintel’s perspective
- As farming becomes more challenging, dairy and dairy alternative brands will need to secure their futures
- Both dairy and dairy alternative brands will demonstrate how technology and tradition can co-exist
- Brands can demonstrate the new tech-tradition relationship
- Dairy alternatives will root themselves in heritage
- Dairy alternatives will expand into new categories via upcycling
- Key takeaways
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:
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Please Note: All of the figures, graphs, and tables have been redacted.
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