Discover the most important future trends in the global milk and dairy drinks market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global dairy and non-dairy drinks market over the next five years.
The most important upcoming trends in the dairy drinks market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global dairy and non-dairy drinks market. Understanding the future of the dairy drinks industry has never been so easy.
Meet The Expert Behind the Analysis
This report was written by Alice Pilkington. Alice is responsible for providing consumer insights and actionable recommendations on Mintel’s portal, as well as delivering regular client presentations. Alice’s previous experience includes teaching English in Istanbul and Rome and working as a cookery school teacher for Jamie Oliver and Gordon Ramsay.
Dairy milk will embrace transparency due to the ongoing processing focus. Dairy alternatives will celebrate their flavours rather than trying to replicate dairy’s.
Alice Pilkington
Principal Analyst
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- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
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TRUST AND TRANSPARENCY
- The recent Bovaer scandal highlights the mistrust that now surrounds health
- Continued focus on processing will require dairy brands to embrace transparency too
- Dairy milk will educate a new generation about pasteurisation and its role in food safety
- Provenance and process will become equally important
- A2 milk will help dairy milk boost its digestive health links and lean into its natural origins
- Blood sugar focus will give lactose-free claim a new significance
- Seed oil-free claims will become increasingly important
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BENEFICIAL BEVERAGES
- Dairy milk will more actively explore high-protein propositions
- Graph 1: average protein content in dairy milk/yogurt launches with high/added protein claims, 2021-25
- High- and moderate-protein callouts will make themselves relevant to young and old
- Protein-rich drinking yogurt will blur into the nutritional drinks space to appeal to weight-loss drug users
- Plant-based drinks will emphasise protein quality
- Creamers will position themselves as dietary add-ons
- Graph 2: interest in products that are designed to be mixed into coffee and have health benefits*, 2024
- Creamers hold potential to blur into supplements, offering a daily nutrient boost
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FLAVOUR-FORWARD FUN!
- Flavoured dairy alternatives can leverage consumers’ non-monogamy when it comes to their milk choices
- Pistachio milk will move beyond the current hype and celebrate its unique flavour
- As global economies become even more uncertain, flavoured milks will keep up the excitement at home
- Dairy alternatives will continue to blur into the non-alcoholic beverage space
- Packaging choice can help strengthen links between dairy drinks and the low/no occasion
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FIVE YEARS AND BEYOND
- Mintel’s perspective
- As farming becomes more challenging, dairy and dairy alternative brands will need to secure their futures
- Both dairy and dairy alternative brands will demonstrate how technology and tradition can co-exist
- Brands can demonstrate the new tech-tradition relationship
- Dairy alternatives will root themselves in heritage
- Dairy alternatives will expand into new categories via upcycling
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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