The Future of Dairy and Non-Dairy Drinks 2022
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Discover the latest global trends and innovations across the Dairy and Non-Dairy Drinks market for 2022. Our forward-looking report identifies growth opportunities and consumer attitudes in the Dairy and Non-Dairy Drinks market. The Future of Dairy and Non-Dairy Drinks market report dives into important advances expected across the industry over the next five years and beyond.
Current Market Landscape of Dairy and Non-Dairy Drinks
The dairy drinks market has sought to reassure consumers about health, with functionality and environmental claims becoming more detailed. The dairy alternatives market has seen oats and sustainability claims continue to flourish, while shelf-stable formats and no-added-sugar claims are emerging.
- 62% of UK milk consumers say it’s worth paying more for cow’s milk with a sustainable farming guarantee.
Dairy and Non-Dairy Drinks Market Trends in the Next Two Years
Dairy brands will need to keep prices in check to reaffirm their role in providing affordable nutrition for the masses. Brands will continue to compete for new occasions for their products beyond coffee, and the interest in direct-to-consumer (DTC) will force companies to promote better personalisation.
Dairy and Non-Dairy Drinks Market Trends in Five Years and Beyond
The dairy and non-dairy market and future trends follow a new focus on targeting kids despite challenges, and lab-grown milk will disrupt both dairy and non-dairy, and both milk and plant-based brands will have to offer ‘hybrid milk’ to compete. The dairy and non-dairy market will also need to clarify their impact on healthy gut microbiota.
Expert Analysis from a Specialist in the Field
This report, written by Ophélie Buchet, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The next five years will be pivotal for this category. With the looming challenge from lab-grown dairy, the key focus will be affordable nutrition and versatility.
Ophélie Buchet
Global Food & Drink Analyst
Collapse All
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where we are now
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in the next two years
- Reaffirm milk’s role in affordable nutrition
- Graph 1: reasons for buying domestically made food and drink products, 2021
- Graph 2: food poverty* is a concerning social issue, 2021
- Encourage non-dairy drink usage beyond coffee
- Graph 3: occasions when plant-based milks are used, 2021
- Learn from the benefits of DTC and promote personalisation
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in the next five years and beyond
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