The Future of Dips and Savoury Spreads 2025
Continued innovation within flavor, usage suggestions and health attributes is the way forward for dips and savory spreads.
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- Promoting versatility will drive greater usage of dips and spreads
- Versatility will be a key attribute for dips and savory spreads
- Promoting versatile uses can encourage increased usage
- Dips and spreads should “move out of their lane” and encourage consumers to consider unconventional uses
- Dips and savory spreads will become key parts of the main dish
- Consumers are already turning to snacks for meal building
- Dips and spreads will push flavor innovation
- Flavor is driving engagement across food and drink
- Dip and spread flavors span global cuisines and break new ground
- Brands will target younger consumers with flavor innovation
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Health is no longer a trend, it’s a truth
- How dairy dips can win
- How salsas can win
- How plant-based spreads can win
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KEY TAKEAWAYS
- Key takeaways
"Continued innovation within flavor, usage suggestions and health attributes is the way forward for dips and savory spreads."
Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink
Discover the most important future trends in dips and savoury spreads with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the dips and spreads industry over the next five years.
Upcoming global trends in dips and spreads are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
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