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Report
en_GB
Shifting demographics and a focus on skin and odour control will drive new avenues for innovation in the category, focusing on convenience and skin health. Amanda Caridad, Global Household Analyst…
Global
Laundry and Fabric Care
simple
The Future of Fabric Care 2025
"Shifting demographics and a focus on skin and odour control will drive new avenues for innovation in the category, focusing on convenience and skin health."
Discover the most important future trends in fabric care with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the fabric care industry over the next five years.
Upcoming global trends in fabric care are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
Emerging Fabric Care Industry Trends Covered in the Report
Position fabric care for shared appliances
Take odour control to the next level
Laundry as an essential skincare step
Purchase the full report for a complete overview of the trends shaping the future of the fabric care industry. Alongside Mintel’s pick of the most innovative and inspirational fabric care launches in the global market. Understanding the future of fabric care has never been so easy.
Address the need for ultimate and lasting odour neutralisation
Innovate to help regulate body temperature and odour control
Partner with clothing brands to excel in odour control
IN FIVE YEARS AND BEYOND
Transform laundry into an essential skincare step
Skin concerns drive new laundry behaviours
Expect a growing demand for fabric care tested for skin disorders
Graph 2: fabric care product launches claiming skin disorders, 2015-25
Ensure skin comfort through mild formulas
Facilitate fabric care discovery with a skin-first approach
Design with a new take on localism
Graph 3: water hardness, 2024
Hard water’s impact highlights a white space opportunity for skin-friendly fabric care
Functional skincare apparel will require advancements in mild formulas
Use probiotics to address the need for extra mildness and safety
Graph 4: fabric care product launches with “probiotic” claim, 2015-25
Highlight probiotics’ lasting and mild properties
Unlock the health benefits of probiotics
KEY TAKEAWAYS
Key takeways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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Aromatherapy claims appeal in the aircare category, while aesthetic product designs and natural formulations also garner strong consumer interest.
Luke Santos, Household Care Analyst
...
The fabric refresher market is ripe for disruption, anti-bacterial claims are evolving and there is a growing demand for fragrance-free options.
Luke Santos, Household Care Analyst
...
Economic pressures limit spending, but functional innovations, new segmentation strategies and even bioengineered fibers can boost the value proposition. Jamie Rosenberg, Associate Director, Global Household and Personal Care...
The fabric refresher market is ripe for disruption, anti-bacterial claims are evolving and there is a growing demand for fragrance-free options.
Luke Santos, Household Care Analyst
...
Recent patents showcase laundry detergents that are eco-friendly, highly effective, energy efficient, made with natural ingredients and hypoallergenic.Neha Srivastava, Senior Patent Analyst - Food & Drink and Beauty...
Aircare can reframe its appeal from a discretionary item to an essential household staple, addressing consumers' increasing emphasis on health and wellness. Amanda Caridad, Global Household Analyst...
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