2025
10
The Future of Fabric Care 2025
2025-11-24T10:02:06+00:00
REPA321DF39_A4F4_4DE6_A1DF_39A4F4FDE6B1
2195
188851
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Report
en_GB
Shifting demographics and a focus on skin and odour control will drive new avenues for innovation in the category, focusing on convenience and skin health. Amanda Caridad, Global Household Analyst…
Global
Laundry and Fabric Care
simple

The Future of Fabric Care 2025

"Shifting demographics and a focus on skin and odour control will drive new avenues for innovation in the category, focusing on convenience and skin health."

Amanda Caridad, Global Household Analyst

Amanda Caridad, Global Household Analyst

Discover the most important future trends in fabric care with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the fabric care industry over the next five years.

Upcoming global trends in fabric care are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

Emerging Fabric Care Industry Trends Covered in the Report

  • Position fabric care for shared appliances
  • Take odour control to the next level
  • Laundry as an essential skincare step

Purchase the full report for a complete overview of the trends shaping the future of the fabric care industry. Alongside Mintel’s pick of the most innovative and inspirational fabric care launches in the global market. Understanding the future of fabric care has never been so easy.

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  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • Mintel recommends: in the next two years
    • Mintel recommends: in five years and beyond
  2. IN THE NEXT TWO YEARS

    • Position fabric care for shared appliances
    • Evolving living arrangements fuel the rise of shared appliances
    • Take fabric care to where the consumer is: laundromats
    • Expand into the laundromat and professional laundry sector
    • Drive convenience in shared laundry experiences
    • Position portable laundry formats for those with space issues
    • Address hygiene concerns from sharing appliances
    • Graph 1: washing machine/iron care product launches with anti-bacterial and odour neutralising claims, 2015-25
    • Position washing care as essential for appliance hygiene
    • Keep pace with smart mini appliance innovations
    • Innovate by tackling common challenges of smart appliances
    • Take odour control to the next level
    • Odour removal becomes a baseline attribute in laundry and fabric care
    • Odour neutralisation is poised for steady growth
    • Innovate in solutions that target odour at its cause
    • Explore odour control beyond detergents and fabric softeners
    • Consider consumers’ body odour changes amid different life stages
    • Consider consumers’ evolving needs amid extreme weather conditions
    • Address the need for ultimate and lasting odour neutralisation
    • Innovate to help regulate body temperature and odour control
    • Partner with clothing brands to excel in odour control
  3. IN FIVE YEARS AND BEYOND

    • Transform laundry into an essential skincare step
    • Skin concerns drive new laundry behaviours
    • Expect a growing demand for fabric care tested for skin disorders
    • Graph 2: fabric care product launches claiming skin disorders, 2015-25
    • Ensure skin comfort through mild formulas
    • Facilitate fabric care discovery with a skin-first approach
    • Design with a new take on localism
    • Graph 3: water hardness, 2024
    • Hard water’s impact highlights a white space opportunity for skin-friendly fabric care
    • Functional skincare apparel will require advancements in mild formulas
    • Use probiotics to address the need for extra mildness and safety
    • Graph 4: fabric care product launches with “probiotic” claim, 2015-25
    • Highlight probiotics’ lasting and mild properties
    • Unlock the health benefits of probiotics
  4. KEY TAKEAWAYS

    • Key takeways

What is a 'Future of' Report?

Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.

How Mintel Builds a Picture of the Future

Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.

Expert Insights from Category Analysts

Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.

Powered by Robust Data

Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.

Designed for Forward-Thinking Strategy

Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.

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