2024
10
The Future of Fabric Care 2024
2024-11-15T16:00:43+00:00
REPC6682CAC_B245_4265_830B_2E343E2DFD72
2995
177334
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Report
en_GB
Sustainability and technology can propel the category forward, as consumers look for efficient products that are good for them, their clothes and the planet. Samantha Dover, Global Beauty Analyst…
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  2. All Industries
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  4. Household
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  6. Laundry and Fabric Care
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  8. The Future of Fabric Care 2024

The Future of Fabric Care 2024

Future Of - What's Included
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Discover the future trends in the global fabric care market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the fabric care market over the next five years.

The most important upcoming trends in the fabric care market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global fabric care market. Understanding the future of the fabric care industry has never been so easy.

To discover more about the global fabric care market, read Mintel’s A Year of Innovation in Fabric Care or take a look at Mintel’s extensive household market research.

Meet the Expert Behind the Analysis

This report was written by Samantha Dover. Sam has almost ten years of experience producing engaging and insightful, data-led beauty and retail content, whilst also bringing research to life through media work, client collaborations and industry events. She is skilled at identifying emerging trends, changes in consumer behaviour and business opportunities.

Sustainability and technology can propel the category forward, as consumers look for efficient products that are good for them, their clothes and the planet.

Samantha Dover
Global Beauty Analyst

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  1. What you need to know

    • Where we are now
    • Mintel recommends: in the next 2 years
    • Mintel recommends: in 5 years and beyond
  2. In the next two years

    • Develop scents that offer more than olfaction
    • Fragrance can future-proof the category
    • Graph 1: changes in approach to laundry in the last 12 months, 2024
    • Leverage the power of scent as the ultimate differentiator
    • Rethink innovation to keep pace with trends
    • Graph 2: new product launches within fabric care, by flavour component groups, 2014-2024
    • Introduce the consumer to unconventional notes
    • Take inspiration from food and drink to develop mood-boosting aromas
    • Leverage AI to customise fabric care scents
    • Pay attention to the multifaceted benefits afforded by AI scent discovery
    • Engage the next generation of laundry consumers
    • Recognise that fragrance-free is a necessity for some
    • Graph 3: experience of a skin condition in the last 12 months*, 2023
    • Immerse fabric care into garment longevity trends
    • Position fabric care as an intrinsic part of the fashion life cycle
    • Consumers want their clothes to last longer
    • Extend the life of beloved garments
    • Create the next generation of stain removers
    • Support the rise of second-hand fashion
    • Recognise the need for convenience
    • Graph 4: new product launches within fabric care carrying select convenience claims, 2014-2024
    • Explore new partnerships to boost brand and product awareness
    • Use influencers to position fabric care brands as the go-to for repairs
    • Pay attention to the latest wave of textile innovation
    • Use green chemistry to drive sustainability forward
    • The new Green Directives will have ramifications for household
    • Explore the whitespace opportunity of green chemistry
    • Build trust via transparency and simplicity
    • Pair green chemistry with more-familiar claims
    • Leverage AI to find sustainable ingredients faster
    • Elevate the potential of biosurfactants
    • Showcase how bio-based ingredients can fit into existing behaviours
    • Graph 5: temperature used most often to wash coloured clothing, 2023
    • Shift the naturals halo to nature-identical
    • Use tech to help consumers decode ingredients
  3. In the next five years

    • Adapt products to align with smart appliance innovation
    • Smart appliance ownership will continue to rise
    • Keep pace with the next generation of laundry technology
    • Respond to demand for automation and garment protection
    • Consider the impact of washing alternatives
    • Reshift NPD efforts to aftercare and scent
    • Tap into increased cold water washing
    • Formulate with machine longevity in mind
    • Partner with the technology companies that are driving innovation
    • Watch the health diagnostics space
  4. Key takeaways

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