The Future of Fabric Care 2025
Shifting demographics and a focus on skin and odour control will drive new avenues for innovation in the category, focusing on convenience and skin health.
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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IN THE NEXT TWO YEARS
- Position fabric care for shared appliances
- Evolving living arrangements fuel the rise of shared appliances
- Take fabric care to where the consumer is: laundromats
- Expand into the laundromat and professional laundry sector
- Drive convenience in shared laundry experiences
- Position portable laundry formats for those with space issues
- Address hygiene concerns from sharing appliances
- Graph 1: washing machine/iron care product launches with anti-bacterial and odour neutralising claims, 2015-25
- Position washing care as essential for appliance hygiene
- Keep pace with smart mini appliance innovations
- Innovate by tackling common challenges of smart appliances
- Take odour control to the next level
- Odour removal becomes a baseline attribute in laundry and fabric care
- Odour neutralisation is poised for steady growth
- Innovate in solutions that target odour at its cause
- Explore odour control beyond detergents and fabric softeners
- Consider consumers’ body odour changes amid different life stages
- Consider consumers’ evolving needs amid extreme weather conditions
- Address the need for ultimate and lasting odour neutralisation
- Innovate to help regulate body temperature and odour control
- Partner with clothing brands to excel in odour control
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IN FIVE YEARS AND BEYOND
- Transform laundry into an essential skincare step
- Skin concerns drive new laundry behaviours
- Expect a growing demand for fabric care tested for skin disorders
- Graph 2: fabric care product launches claiming skin disorders, 2015-25
- Ensure skin comfort through mild formulas
- Facilitate fabric care discovery with a skin-first approach
- Design with a new take on localism
- Graph 3: water hardness, 2024
- Hard water’s impact highlights a white space opportunity for skin-friendly fabric care
- Functional skincare apparel will require advancements in mild formulas
- Use probiotics to address the need for extra mildness and safety
- Graph 4: fabric care product launches with “probiotic” claim, 2015-25
- Highlight probiotics’ lasting and mild properties
- Unlock the health benefits of probiotics
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KEY TAKEAWAYS
- Key takeways
Discover the most important future trends in fabric care with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the fabric care industry over the next five years.
Upcoming global trends in fabric care are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
Emerging Fabric Care Industry Trends Covered in the Report
- Position fabric care for shared appliances
- Take odour control to the next level
- Laundry as an essential skincare step
Purchase the full report for a complete overview of the trends shaping the future of the fabric care industry. Alongside Mintel’s pick of the most innovative and inspirational fabric care launches in the global market. Understanding the future of fabric care has never been so easy.
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