Discover the future trends in the global cosmetics market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global face cosmetics industry over the next five years.
The most important upcoming trends in face cosmetics are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in face cosmetics. Understanding the future of the cosmetics industry has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Clare Hennigan. Clare is a Principal Beauty Analyst at Mintel, identifying key trends and developing insights impacting the beauty landscape.
Boost quality perceptions with next-gen pigment technology and elevated packaging. Elicit excitement with innovative textures and formats, and future-proof brand strategies with sustainable, inclusive solutions.
Clare Hennigan
Principal Analyst
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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IN THE NEXT TWO YEARS
- Address the value-quality gap
- Premium positioning demands flawless product execution
- As value brands lean into dupes…
- …premium brands must address the packaging problem
- Draw attention and reduce uncertainty with color-matching compacts
- K-Beauty and masstige appeal to quality-conscious consumers
- Power up performance with next-gen pigments
- Highlight efficacy with advanced technology
- Pair on-trend skincare ingredients with long-term results
- Regional perspective: the spotlight on men's makeup
- Graph 1: color cosmetic launches with the claim "male," by region, 2020-24
- Men are participating in online conversations about beauty, but at a much lower rate
- Infegy – coverage and full list of search terms used
- Inject excitement with new formats and textures
- Makeup provides a path to new experiences and emotions
- Enhance the ritual of routines with multisensory products
- Alternative formats and textures are on the rise
- Tap into the blush craze with toppers and "blonzers"
- Bring consumers comfort with nostalgic launches
- Play into personal color analysis trends…
- …but acknowledge that color seasons are not always a fixed state
- Offer precise application formats
- Expand consumers' concealing repertoires with targeted treatments and precision care
- Highlight novel application methods
- Regional perspective: bring cushion compacts to Europe and the Americas
- Graph 2: cushion foundation/fluid illuminator launches, by market, 2020-24
- Elevate brand value with ethical innovation
- Responsible choices reshape the consumer landscape
- Don't be fooled by headlines – beauty consumers expect brands to support DEI initiatives
- Expand the meaning of "inclusive brand"
- Globally, consumers make decisions based on ESG efforts
- Graph 3: select ESG activities benefiting brands' favorability, 2024
- Explore sustainable ingredient concepts
- Help consumers prepare and protect from the impact of climate change
- A truly sustainable future will require a multifaceted approach – explore the possibilities from Mintel experts
- Regional perspective: will the trade war and skyrocketing packaging costs be the catalyst for circular beauty packaging in the US?
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IN FIVE YEARS AND BEYOND
- A blue sky "day in the life" scenario
- A day in the life of Evelyn
- Personalized skincare and smart mirrors streamline Evelyn's routine
- Encapsulated pigments and multisensory cosmetics add depth to routines
- On-demand makeup drives experimentation
- What types of products are in Evelyn's collection?
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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