2026
10
The Future of Face Cosmetics 2026
2026-03-30T20:01:05+00:00
REP101DCE3B_8086_411A_9DCE_3B8086911A8D
2195
192330
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Report
en_GB
Fractured attention, compounding stress and a desire for genuine innovation ushers in an era of emotionally regulating, sensorially stimulating, 'glocal' cosmetics. Clare Hennigan, Principal Analyst…
Global
Colour Cosmetics
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The Future of Face Cosmetics 2026

"Fractured attention, compounding stress and a desire for genuine innovation ushers in an era of emotionally regulating, sensorially stimulating, 'glocal' cosmetics."

Clare Hennigan, Principal Analyst

Clare Hennigan, Principal Analyst

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    • Author's note
  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • Mintel recommends: in the next two years
    • Mintel recommends: in five years and beyond
    • Genuinely new innovation in face cosmetics remain in flux
    • Graph 1: share of new products – face colour cosmetics, by sub-category, 2021-25
  2. IN THE NEXT TWO YEARS

    • Enhance the tactile and emotional benefits of face cosmetics
    • Tap into the neurocosmetics white space in face colour
    • Graph 2: select desired benefits of neurocosmetics – any rank, women by age, 2025
    • Balance individuality, comfort and status to drive emotion-based purchases
    • Provide emotional reassurance with soothing textures and finishes
    • Build on the emotional reassurance of derma makeup
    • Enhance the application experience by leaning into facial manipulation
    • Regional perspective: stand out in beauty growth markets with emotional positioning
    • Drive global growth by adapting to local practices
    • Bring foreign brands to new markets
    • Graph 3: select reasons for shopping for foreign beauty brands, 2025
    • Offer culturally relevant solutions to drive interest locally and abroad
    • Create lasting bonds: quell lingering concerns by co-developing products with regional experts
    • Graph 4: select reasons for not purchasing products inspired by global beauty and personal care trends, 2025
    • Expect 'cultural reclamation' to drive and define cosmetic trends over the next two years
    • The Mexican beauty market: from external ideals aspiration to local identity affirmation
    • Face cosmetics are primed to lead with climate-adaptive innovation
    • Expand SPF claims beyond foundations
    • Retailers will become a testing ground for market validation
    • Regional perspective: Black Swan Data uses social media listening and predictive analytics to identify emerging US skincare trends
    • Graph 5: growing themes, benefits, products and ingredients associated with the Next-Gen Skincare Trend Territory that are already achieving a significant volume of conversation, 2023-25
    • Convert interest into action by amplifying visual appeal and efficacy cues
    • Enhance media efforts to compete in the attention economy
    • Case study: Fluff
    • Draw eyes with cosmetics that incite shock and awe
    • From colour correction to light manipulation: the new ways to conceal
    • Brands are cutting through the noise on social media
    • Infegy – coverage and full list of search terms used
    • Hacking the viral playbook
    • Pin-point makeup is expected to flourish
    • Increase conversion rates with guided assistance, online and in store
    • Case study: Blank Beauty has potential to transform the personalised foundation space and shift in-store experiences
    • Regional perspective: stand out globally on shelves and online with pastel powders and cool-toned makeup
  3. IN FIVE YEARS AND BEYOND

    • You 3.0: the future face cosmetics consumer
    • Win Gen Alpha with co-creation opportunities
    • Customise and right-size products for single consumers
    • Introduce communal yet individualised scenarios
    • Facilitate community connections to tackle loneliness
  4. KEY TAKEAWAYS

    • Key takeaways
    • Contributor

Discover the future trends in the global cosmetics market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global face cosmetics industry over the next five years.

The most important upcoming trends in face cosmetics are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

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