2023
10
The Future of Facial Skincare 2023
2023-06-22T12:01:57+00:00
REP9E4E9CC0_BFB4_4E87_A43F_1A547B614519
2195
164335
[{"name":"Facial Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/skincare\/facial-care"}]
Report
en_GB
Shoppers need proven value, convenience and efficacy from their routines. Drive the industry forward with novel solutions inspired by biotech and psychodermatology. Anna Keller, Global Senior Beauty Analyst…

The Future of Facial Skincare 2023

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The Future of Facial Skincare 2023 is a global market report that covers the latest innovations and consumer trends across the global facial skincare industry in 2023. Our global market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.

Global Facial Skincare – Current market landscape

Consumers across the globe are looking for efficacy from their skincare routines. So brands must provide transparency and build a sense of trust with the consumer by highlighting clinical studies and providing proof of claims. There is also a growing consumer demand for products to meet unique needs of all ages.

  • 42% of US clean beauty shoppers say efficacy backed by clinical studies builds trust.
  • In the UK, 45% of 42-57 year old female facial skincare users have shown interest in products intended for use at a specific life stage.

Global Facial Skincare – Trends in the next two years

As consumers continue to navigate a rapidly changing economy, value will be at the forefront of shoppers’ minds. By focusing on products with multifunctional claims, or the efficacy and convenience of their products, brands can add value to their products, beyond price.

To further tap into the value trend, skincare with consistent, long-lasting results, such as beauty services and at-home treatments, should be positioned as a smart investment for shoppers who want to minimise the time and effort dedicated to skincare, but not the results.

Global Facial Skincare – Trends in the next five years and beyond

Brands should look to harness the feel-good science of skincare to engage consumers, by extending the benefits of a skincare routine to maximise pleasure, relaxation and wellness benefits. The benefits of healthy skin go deeper than surface level, and brands should highlight this by positioning facial skincare at the intersection of physical and mental health, wellness, and self-care movements.

  • 40% of Indian adults say skin health is more important than appearance.

To discover more about the global facial skincare industry, take a look at our Year of Innovation in Facial Skincare Market Report, or explore our extensive skincare market research.

Expert Analysis from a Beauty Specialist

This report, written by Anna Keller, a leading analyst in the beauty sector, delivers in-depth commentary and analysis to highlight current global trends and add expert context to the numbers.

Shoppers need proven value, convenience and efficacy from their routines. Drive the industry forward with novel solutions inspired by biotech and psychodermatology.

Anna Keller
Global Senior Beauty Analyst

Collapse All
  1. what you need to know

  2. in the next two years

    • Tap into discretionary spending with value
    • Leverage passive beauty to capture dedicated customers
    • Graph 1: consumer intent toward professional services in the next year, by market, 2023
    • Capitalize on the benefits of proven ingredients
  3. in the next five years

    • Harness the feel-good science of skincare to engage consumers
  4. key takeaways

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