The Future of Facial Skincare 2023
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The Future of Facial Skincare 2023 is a global market report that covers the latest innovations and consumer trends across the global facial skincare industry in 2023. Our global market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.
Consumers across the globe are looking for efficacy from their skincare routines. So brands must provide transparency and build a sense of trust with the consumer by highlighting clinical studies and providing proof of claims. There is also a growing consumer demand for products to meet unique needs of all ages.
As consumers continue to navigate a rapidly changing economy, value will be at the forefront of shoppers’ minds. By focusing on products with multifunctional claims, or the efficacy and convenience of their products, brands can add value to their products, beyond price.
To further tap into the value trend, skincare with consistent, long-lasting results, such as beauty services and at-home treatments, should be positioned as a smart investment for shoppers who want to minimise the time and effort dedicated to skincare, but not the results.
Brands should look to harness the feel-good science of skincare to engage consumers, by extending the benefits of a skincare routine to maximise pleasure, relaxation and wellness benefits. The benefits of healthy skin go deeper than surface level, and brands should highlight this by positioning facial skincare at the intersection of physical and mental health, wellness, and self-care movements.
To discover more about the global facial skincare industry, take a look at our Year of Innovation in Facial Skincare Market Report, or explore our extensive skincare market research.
This report, written by Anna Keller, a leading analyst in the beauty sector, delivers in-depth commentary and analysis to highlight current global trends and add expert context to the numbers.
Shoppers need proven value, convenience and efficacy from their routines. Drive the industry forward with novel solutions inspired by biotech and psychodermatology.
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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Find out moreFrom consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more