The Future of Fish and Seafood (Including Substitutes) 2025
The ongoing health focus, a shelf-stable revival and climate change present opportunities for fish and shellfish.
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- Where we are now
- In the next two years
- In five years and beyond
- David Attenborough's latest film lays the realities of industrial fishing bare in 2025
- David Attenborough spotlights the devastating impact of bottom trawling in Oceans
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IN THE NEXT TWO YEARS
- Mintel's perspective
- Fish will more actively tap ongoing health focus
- Fish will celebrate its protein content more actively
- Fish brands will offer more high-protein meal solutions
- Graph 1: share of selected animal protein sources in prepared meals with a high/added protein claim, 2024-25
- Fish will offer convenient, high-protein solutions
- Fish brands will help to bridge the omega-3 gap
- Graph 2: agreement that fish/shellfish contain nutrients essential for good health, 2024
- Fish will be positioned as a dietary aid
- Meaty flavours and formats will further position fish as an easy swap
- Formats traditionally associated with meat will become more pertinent in fish
- Fish substitutes will fully embrace seaweed to offer what meat and fish could not
- Fish substitutes will take advantage of seaweed's nutritional wealth
- Fish will further leverage the shelf-stable boom
- 'Tin Fish Date Night' will be just the start
- Canned brands will champion 'the little guy' as a sustainable option
- Canned fish brands will offer small, flavourful meal solutions for GLP-1 users
- Collaborations will help some umami-rich canned fish shine
- Mintel Spark imagines an Asian-inspired, nutritionally and texturally varied meal
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IN THE NEXT FIVE YEARS
- Mintel's perspective
- Microplastics issue will force fish brands to act
- 'Closed' fish farming will leverage microplastics issue to boost acceptance
- Cell-cultured fish will supplement, not substitute
- Climate change will threaten fish populations, but can be leveraged
- Fish brands will collaborate with scientists to lessen their ocean tread
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KEY TAKEAWAYS
- Key takeaways
"The ongoing health focus, a shelf-stable revival and climate change present opportunities for fish and shellfish."
Alice Pilkington, Associate Principal Analyst
Discover the most important future trends in fish and seafood with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the fish industry over the next five years.
Upcoming global trends in fish and seafood are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
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