2025
10
The Future of Fish and Seafood (Including Substitutes) 2025
2025-12-30T12:01:25+00:00
REP2D4A100C_710C_4574_8A10_0C710C15748F
2195
189986
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Report
en_GB
The ongoing health focus, a shelf-stable revival and climate change present opportunities for fish and shellfish. Alice Pilkington, Associate Principal…
Global
Meat and Fish
simple

The Future of Fish and Seafood (Including Substitutes) 2025

"The ongoing health focus, a shelf-stable revival and climate change present opportunities for fish and shellfish."

Alice Pilkington, Associate Principal Analyst

Alice Pilkington, Associate Principal Analyst

Discover the most important future trends in fish and seafood with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the fish industry over the next five years.

Upcoming global trends in fish and seafood are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

Collapse All
    • Where we are now
    • In the next two years
    • In five years and beyond
    • David Attenborough's latest film lays the realities of industrial fishing bare in 2025
    • David Attenborough spotlights the devastating impact of bottom trawling in Oceans
  1. IN THE NEXT TWO YEARS

    • Mintel's perspective
    • Fish will more actively tap ongoing health focus
    • Fish will celebrate its protein content more actively
    • Fish brands will offer more high-protein meal solutions
    • Graph 1: share of selected animal protein sources in prepared meals with a high/added protein claim, 2024-25
    • Fish will offer convenient, high-protein solutions
    • Fish brands will help to bridge the omega-3 gap
    • Graph 2: agreement that fish/shellfish contain nutrients essential for good health, 2024
    • Fish will be positioned as a dietary aid
    • Meaty flavours and formats will further position fish as an easy swap
    • Formats traditionally associated with meat will become more pertinent in fish
    • Fish substitutes will fully embrace seaweed to offer what meat and fish could not
    • Fish substitutes will take advantage of seaweed's nutritional wealth
    • Fish will further leverage the shelf-stable boom
    • 'Tin Fish Date Night' will be just the start
    • Canned brands will champion 'the little guy' as a sustainable option
    • Canned fish brands will offer small, flavourful meal solutions for GLP-1 users
    • Collaborations will help some umami-rich canned fish shine
    • Mintel Spark imagines an Asian-inspired, nutritionally and texturally varied meal
  2. IN THE NEXT FIVE YEARS

    • Mintel's perspective
    • Microplastics issue will force fish brands to act
    • 'Closed' fish farming will leverage microplastics issue to boost acceptance
    • Cell-cultured fish will supplement, not substitute
    • Climate change will threaten fish populations, but can be leveraged
    • Fish brands will collaborate with scientists to lessen their ocean tread
  3. KEY TAKEAWAYS

    • Key takeaways

What is a 'Future of' Report?

Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.

How Mintel Builds a Picture of the Future

Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.

Expert Insights from Category Analysts

Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.

Powered by Robust Data

Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.

Designed for Forward-Thinking Strategy

Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.

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