Discover the most important future trends in flavours with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the flavours industry over the next five years.
The most important upcoming trends in flavours are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational flavours introduced to the global market. Understanding the future of flavours has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Regina Haydon. Regina is a Global Food and Drink Analyst at Mintel. As a part of the Mintel Food and Drink team, she provides insights on innovations, consumer trends, packaging and market developments globally. She frequently speaks at international industry events alongside presenting with clients directly.
Flavour is a complex, multi-dimensional experience that fosters deeper connections between brands and consumers.
Regina Haydon
Global Food & Drink Analyst
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what you need to know
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- Taste enhancers can create memorable experiences
- Navigating taste challenges and opportunities
- Graph 1: consumers who consider taste the most important factor when it comes to food/drink, 2024
- Taste enhancers have widespread appeal, but their marketing strategies must be re-evaluated to effectively engage broader audiences
- Drink categories can benefit from taste enhancers and offer consumers a range of benefits
- Catering to the evolving tastes of over-55s
- Adapt to changing taste buds and preferences
- Add variety to pet food with purée powders as a moistening solution for dry pet food
- The balancing act of food and drink flavours: artificial vs natural
- Going green is challenging
- Everything is chemicals, but consumers need reassurance
- Navigating the pros and cons of natural flavour components in the food and drink industry
- Products exploring the usage of natural flavours
- Navigating the pros and cons of artificial flavour components in the food and drink industry
- Multisensory experiences with texture
- Texture can help elevate attributes of healthfulness in food and drink
- Offer elevated indulgence with distinctive textures
- The use of texture needs to be strategic
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Opportunities for more tangible sustainable solutions in food and drink
- Climate-resilient crops can address sustainability issues and offer new flavour profiles
- AI and its role in sustainability
- Creating better solutions with AI
- AI: the dual perspective
- Gen Zs are more open to the potential benefits that AI can offer them
- Consumers are cautious about the role of AI in their lives
- AI flavour innovations start hitting retail shelves
- Climate change is creating new agricultural opportunities
- Ingredients from less explored regions can offer new flavour and texture nuances
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key takeaways
- Key takeaways
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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Below is a sample report, understand what you are buying.
Please Note: All of the figures, graphs, and tables have been redacted.
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