Discover the most important future trends in flavours with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the flavours industry over the next five years.
The most important upcoming trends in flavours are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational flavours introduced to the global market. Understanding the future of flavours has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Regina Haydon. Regina is a Global Food and Drink Analyst at Mintel. As a part of the Mintel Food and Drink team, she provides insights on innovations, consumer trends, packaging and market developments globally. She frequently speaks at international industry events alongside presenting with clients directly.
Flavour is a complex, multi-dimensional experience that fosters deeper connections between brands and consumers.
Regina Haydon
Global Food & Drink Analyst
Collapse All
-
what you need to know
- Where we are now
- In the next two years
- In five years and beyond
-
IN THE NEXT TWO YEARS
- Mintel’s perspective
- Taste enhancers can create memorable experiences
- Navigating taste challenges and opportunities
- Graph 1: consumers who consider taste the most important factor when it comes to food/drink, 2024
- Taste enhancers have widespread appeal, but their marketing strategies must be re-evaluated to effectively engage broader audiences
- Drink categories can benefit from taste enhancers and offer consumers a range of benefits
- Catering to the evolving tastes of over-55s
- Adapt to changing taste buds and preferences
- Add variety to pet food with purée powders as a moistening solution for dry pet food
- The balancing act of food and drink flavours: artificial vs natural
- Going green is challenging
- Everything is chemicals, but consumers need reassurance
- Navigating the pros and cons of natural flavour components in the food and drink industry
- Products exploring the usage of natural flavours
- Navigating the pros and cons of artificial flavour components in the food and drink industry
- Multisensory experiences with texture
- Texture can help elevate attributes of healthfulness in food and drink
- Offer elevated indulgence with distinctive textures
- The use of texture needs to be strategic
-
IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Opportunities for more tangible sustainable solutions in food and drink
- Climate-resilient crops can address sustainability issues and offer new flavour profiles
- AI and its role in sustainability
- Creating better solutions with AI
- AI: the dual perspective
- Gen Zs are more open to the potential benefits that AI can offer them
- Consumers are cautious about the role of AI in their lives
- AI flavour innovations start hitting retail shelves
- Climate change is creating new agricultural opportunities
- Ingredients from less explored regions can offer new flavour and texture nuances
-
key takeaways
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF and Powerpoint version of the report straight to your inbox. An interactive version of the report is also available on our online platform
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
