2025
10
The Future of Fragrance 2025
2024-12-19T16:02:11+00:00
REP896FF0E2_EC7D_4034_9D07_1344C6EE3EE6
2995
178174
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Report
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Climate change and weight management goals will alter formulation expectations; social media will fuel interest in status-symbol scents and micro-trend sampling. Lauren Goodsitt, Director - Beauty & Personal Care…
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  2. All Industries
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  4. Beauty and Personal Care
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  6. Fragrances
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  8. The Future of Fragrance 2025

The Future of Fragrance 2025

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Discover the future trends in the global fragrances market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global fragrance industry over the next five years.

The most important upcoming trends in the fragrance market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in fragrances. Understanding the future of fragrances has never been so easy.

Meet the Expert Behind the Analysis

This report was written by Lauren Goodsitt, Mintel’s Director of Beauty & Personal Care. Lauren has a strong research background, and since joining Mintel in 2014 she has worked with nearly all major beauty brands and companies. She utilizes her expertise to help develop innovative product concepts, understand the landscape of the beauty categories, and to apply relevant industry trends.

Climate change and weight management goals will alter formulation expectations; social media will fuel interest in status-symbol scents and micro-trend sampling.

Lauren Goodsitt
Director – Beauty & Personal Care

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  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • Mintel recommends: in the next two years
    • Mintel recommends: in five years and beyond
  2. IN THE NEXT TWO YEARS

    • Propel fragrance innovation amid a rising heat index
    • Environmental concern spans the globe
    • Promote efficacy amid a changing reality
    • Drive long-lasting claims with format innovation
    • Advertise the power of fragrance longevity
    • Graph 1: fragrance launches with long-lasting claims, 2019-23
    • Climate change alters BPC needs and habits
    • Incorporate cooling product attributes to appease heat-centric needs
    • Provide solutions, beyond deodorant, to alleviate body odor
    • Capitalize on the growing interest in whole-body deodorant
    • Regional perspective: assert value with long-lasting claims in APAC
    • Enable an olfactory experience with paid sampling
    • Sampling is top of mind, but rationale differs
    • Use micro-trends to drive sales of minis
    • Increase pack size and the cost of paid-for samples
    • Maintain and grow average order costs with sample sets
    • Define value by accessibility
    • Curate fragrance catalogs to promote online sales
    • Regional perspective: fuel sample purchases by encouraging fragrance layering in Europe
    • Evoke identifiable status with fragrance
    • Outside opinions impact fragrance usage
    • Attain status with recognizable scents
    • Alter the definition of “perfume elitism”
    • Create affordable fragrance for Gen Alpha and Gen Z
    • Graph 2: fragrance launches, by beauty price positioning, 2019-23
    • Illustrate desired lifestyles with fragrance
    • Support an evolved definition of luxury
    • Graph 3: types of luxury branded purchases, 2024
    • Regional perspective: appeal to younger North American consumers with Middle Eastern offerings
  3. IN FIVE YEARS AND BEYOND

    • Pursue weight management goals with scent
    • Weight management is a concern among global consumers
    • Evolve beyond traditional weight management tactics
    • Create weight-loss-promoting fragrance
    • Pursue science, provide evidence
    • Align gourmand fragrances with health management initiatives
    • Graph 4: gourmand fragrance launches, 2019-24
    • Satisfy cravings with food-inspired fragrance
    • Global perspective: overcome high prescription costs with GLP-1 fragrance alternatives
  4. KEY TAKEAWAYS

    • Key takeaways
    • Contributors

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:

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  • Interactive Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

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Please Note: All of the figures, graphs, and tables have been redacted.
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