The Future of Fragrance 2022 is a global fragrances market report that covers the latest global innovations and consumer trends across the global fragrance market in 2022. Our future of fragrance market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, LATAM over the next five years and beyond.
The pandemic shifted the global fragrance market’s focus away from seduction and toward feel-good, soothing scents.
Mintel’s fragrance market analysis identifies that further integration of wellness-centric elements, such as functional benefits, will attract consumers who are eager to care for their emotional, cognitive and physical health.
Growing consumer safety concerns will place a spotlight on brands in the global fragrance market that interlace nature and science in their formulations.
Mintel’s fragrance market analysis outlines that bioengineered ingredients will become mainstream as a way to satisfy consumer safety concerns. There will also be a rise in non-irritating, non-alienating and allergen-free claims.
The rise in ecommerce is indicative of a total shift in the way consumers interact with the global fragrance market and their path to product discovery.
Meanwhile, there are opportunities for the future of fragrance, particularly in live selling experiences. Live selling gives fragrance brands a means to connect with and educate consumers, while providing entertainment, creating emotional stories and increasing sales.
To discover more about The Future of Fragrance Market Report 2022, read our UK Fragrances Market Report 2022, or take a look at our extensive Fragrances Market Research.
This report, written by Lauren Goodsitt, a leading analyst, delivers in-depth commentary and analysis to highlight current global fragrance market trends and add expert context to the numbers.
Expect brands to expand ecommerce strategies while addressing wellness and safety concerns with new fragrance offerings.”
Lauren Goodsitt
Associate Director – Beauty & Personal Care
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