The Future of Fragrance 2022
Expect brands to expand ecommerce strategies while addressing wellness and safety concerns with new fragrance offerings. Lauren Goodsitt, Associate Director - Beauty & Personal Care…

The Future of Fragrance 2022

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The Future of Fragrance 2022 is a global fragrances market report that covers the latest global innovations and consumer trends across the global fragrance market in 2022. Our future of fragrance market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, LATAM over the next five years and beyond.


Global Fragrance Market Landscape

The pandemic shifted the global fragrance market’s focus away from seduction and toward feel-good, soothing scents.

Mintel’s fragrance market analysis identifies that further integration of wellness-centric elements, such as functional benefits, will attract consumers who are eager to care for their emotional, cognitive and physical health.


Global Fragrance Market Trends in the Next Two Years

Growing consumer safety concerns will place a spotlight on brands in the global fragrance market that interlace nature and science in their formulations.

Mintel’s fragrance market analysis outlines that bioengineered ingredients will become mainstream as a way to satisfy consumer safety concerns. There will also be a rise in non-irritating, non-alienating and allergen-free claims.

  • 57% of US fragrance wearers use fragrance to boost their moods.
  • 56% of Italian beauty consumers are concerned about ingredients that can irritate the skin
  • 45% of German consumers agree that it is worth paying more for products with natural or organic ingredients
  • Global fragrance market size: The UK fragrances market is set to grow 8% to £1.47 billion in 2022.


Global Fragrance Market Trends in the Next Five Years and Beyond

The rise in ecommerce is indicative of a total shift in the way consumers interact with the global fragrance market and their path to product discovery.

Meanwhile, there are opportunities for the future of fragrance, particularly in live selling experiences. Live selling gives fragrance brands a means to connect with and educate consumers, while providing entertainment, creating emotional stories and increasing sales.

To discover more about The Future of Fragrance Market Report 2022, read our UK Fragrances Market Report 2022or take a look at our extensive Fragrances Market Research.


Expert Analysis from a Specialist in the Global Fragrance Market

This report, written by Lauren Goodsitt, a leading analyst, delivers in-depth commentary and analysis to highlight current global fragrance market trends and add expert context to the numbers.

Expect brands to expand ecommerce strategies while addressing wellness and safety concerns with new fragrance offerings.”


Lauren Goodsitt
Associate Director – Beauty & Personal Care

Table of Contents

  1. Where we are right now

  2. in the next two years

    • Start a new chapter with scent
    • Graph 1: fragrances featuring emotive* words in product descriptions, 2017-21
    • Be scent-sitive, create inclusive fragrances
    • Reinvent fragrance sampling from behind the screen
  3. in five years and beyond

    • Leverage live selling to bolster fragrance sales

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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