2025
10
The Future of Fragrance 2025
2024-12-19T16:02:11+00:00
REP896FF0E2_EC7D_4034_9D07_1344C6EE3EE6
2195
178174
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Report
en_GB
Climate change and weight management goals will alter formulation expectations; social media will fuel interest in status-symbol scents and micro-trend sampling. Lauren Goodsitt, Director - Beauty & Personal Care…
Global
Fragrances
simple

The Future of Fragrance 2025

"Climate change and weight management goals will alter formulation expectations; social media will fuel interest in status-symbol scents and micro-trend sampling."

Lauren Goodsitt - Director, Beauty & Personal Care

Lauren Goodsitt - Director, Beauty & Personal Care

Discover the most important future trends in fragrances with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the fragrances industry over the next five years.

Upcoming global trends in fragrances are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

Key Fragrances Industry Trends Covered in the Report

  • Interest in both luxe and mass fragrance grows across all ages
  • Added benefits provoke purchases
  • Propel fragrance innovation amid a rising heat index
  • Pursue weight management goals with scent

Purchase the full report for a complete breakdown of the trends shaping the future of the fragrances industry. Alongside Mintel’s pick of the most innovative and inspirational fragrance launches introduced to the global market. Understanding the future of fragrances has never been so easy.

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  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • Mintel recommends: in the next two years
    • Mintel recommends: in five years and beyond
  2. IN THE NEXT TWO YEARS

    • Propel fragrance innovation amid a rising heat index
    • Environmental concern spans the globe
    • Promote efficacy amid a changing reality
    • Drive long-lasting claims with format innovation
    • Advertise the power of fragrance longevity
    • Graph 1: fragrance launches with long-lasting claims, 2019-23
    • Climate change alters BPC needs and habits
    • Incorporate cooling product attributes to appease heat-centric needs
    • Provide solutions, beyond deodorant, to alleviate body odor
    • Capitalize on the growing interest in whole-body deodorant
    • Regional perspective: assert value with long-lasting claims in APAC
    • Enable an olfactory experience with paid sampling
    • Sampling is top of mind, but rationale differs
    • Use micro-trends to drive sales of minis
    • Increase pack size and the cost of paid-for samples
    • Maintain and grow average order costs with sample sets
    • Define value by accessibility
    • Curate fragrance catalogs to promote online sales
    • Regional perspective: fuel sample purchases by encouraging fragrance layering in Europe
    • Evoke identifiable status with fragrance
    • Outside opinions impact fragrance usage
    • Attain status with recognizable scents
    • Alter the definition of “perfume elitism”
    • Create affordable fragrance for Gen Alpha and Gen Z
    • Graph 2: fragrance launches, by beauty price positioning, 2019-23
    • Illustrate desired lifestyles with fragrance
    • Support an evolved definition of luxury
    • Graph 3: types of luxury branded purchases, 2024
    • Regional perspective: appeal to younger North American consumers with Middle Eastern offerings
  3. IN FIVE YEARS AND BEYOND

    • Pursue weight management goals with scent
    • Weight management is a concern among global consumers
    • Evolve beyond traditional weight management tactics
    • Create weight-loss-promoting fragrance
    • Pursue science, provide evidence
    • Align gourmand fragrances with health management initiatives
    • Graph 4: gourmand fragrance launches, 2019-24
    • Satisfy cravings with food-inspired fragrance
    • Global perspective: overcome high prescription costs with GLP-1 fragrance alternatives
  4. KEY TAKEAWAYS

    • Key takeaways
    • Contributors

What is a 'Future of' Report?

Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.

How Mintel Builds a Picture of the Future

Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.

Expert Insights from Category Analysts

Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.

Powered by Robust Data

Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.

Designed for Forward-Thinking Strategy

Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.

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