The Future of Fruit and Vegetables 2026
A greater focus on health, especially fiber, will help fruit and vegetables thrive, while traditional and high-tech methods will enhance the supply chain.
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel's perspective
- Produce will thrive amid new wellness behaviors
- Current wellness trends will make produce essential
- GLP-1s make produce an integral part of a healthful diet
- Fiber will become an established nutrient of choice
- Brands will make it easy for consumers to incorporate produce
- Consumers will see new value in traditional formats
- Nostalgia is driving a new appreciation of the past
- Canned produce can accelerate from fresh storytelling
- Consumers are missing the whole story on canned foods' quality
- Heyday Canning Co. furthers canning through storytelling
- Produce brands will marry past and present to create the successful products of tomorrow
- Fermented and pickled produce will carry on Retro Rejuvenation for healthy eating
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IN FIVE YEARS AND BEYOND
- Mintel's perspective
- "Retro Rejuvenation" will be applied to supply chains
- Regenerative agriculture is scaling
- Consumers will embrace the term and demand that companies deliver
- Technology will be used to reinforce advances made through regenerative agriculture
- Next: Mintel imagines a salad kit that combines tradition and tech to benefit everyone
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KEY TAKEAWAYS
- Key takeaways
Discover the most important future trends in produce with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the fruit and vegetable industry over the next five years.
Upcoming global trends in fruit and veg are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
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