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Report
en_GB
A greater focus on health, especially fiber, will help fruit and vegetables thrive, while traditional and high-tech methods will enhance the supply chain. Melanie Zanoza Bartelme, Associate Director, Mintel Food…
Global
Fruit and Vegetables
simple
The Future of Fruit and Vegetables 2026
"A greater focus on health, especially fiber, will help fruit and vegetables thrive, while traditional and high-tech methods will enhance the supply chain."
Discover the most important future trends in produce with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the fruit and vegetable industry over the next five years.
Upcoming global trends in fruit and veg are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
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WHAT YOU NEED TO KNOW
Where we are now
In the next two years
In five years and beyond
IN THE NEXT TWO YEARS
Mintel’s perspective
Produce will thrive amid new wellness behaviors
Current wellness trends will make produce essential
GLP-1s make produce an integral part of a healthful diet
Fiber will become an established nutrient of choice
Brands will make it easy for consumers to incorporate produce
Consumers will see new value in traditional formats
Nostalgia is driving a new appreciation of the past
Canned produce can accelerate from fresh storytelling
Consumers are missing the whole story on canned foods’ quality
Heyday Canning Co. furthers canning through storytelling
Produce brands will marry past and present to create the successful products of tomorrow
Fermented and pickled produce will carry on Retro Rejuvenation for healthy eating
IN FIVE YEARS AND BEYOND
Mintel’s perspective
“Retro Rejuvenation” will be applied to supply chains
Regenerative agriculture is scaling
Consumers will embrace the term and demand that companies deliver
Technology will be used to reinforce advances made through regenerative agriculture
Next: Mintel imagines a salad kit that combines tradition and tech to benefit everyone
KEY TAKEAWAYS
Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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Natural claims and sustainability remain prominent in fruit and vegetable launches, while snackable formats gain relevance amid strong demand for convenience.
Benedict Lai, Associate Analyst (Innovation)
...
Fruit and vegetable innovation is focussing on convenience, along with natural and better-for-you attributes.
Mikolaj Kaczorowski, Innovation Analyst
...
Produce brands will grapple with low consumption but find inspiration in new messaging. Farming, meanwhile, will push the limits to battle climate change.
Melanie Zanoza Bartelme, Associate Director,...
The vegetable market has stabilized, but consumers are still dealing with the repercussions of record inflation that required over one-quarter to change their normal vegetable selection due to...
Whether or not inflation is ongoing, cost of living stressors have changed how consumers feel and act moving forward: 62% say they would buy more fruit if they...
The cost of living and a desire to be more sustainable and healthy will help to drive sales in the Irish fruit and vegetable sector moving forward.
Brian...
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