Providing the most comprehensive and up-to-date information and analysis of the Future of Fruit and Vegetable market, including the behaviours, preferences and habits of the consumer.
The Future of Fruit and Vegetables will be centered around technology. The COVID-19 pandemic led to the rapid expansion of the canned fruit and vegetable market and globally consumers are increasingly purchasing long life foods. However, 34% of US vegetable consumers perceive that canned vegetables are processed. Canned fruit and vegetables manufactures must be innovative around explaining how canned fruit and vegetables can be used for meals. With the rise of inflation and supply chain challenges, canned beans and legumes are a popular meat substitution for protein and have the potential to grow in market size.Â
More than a third of US fruit consumers are interested in genetically modified fruit that will stay fresh for longer. US Consumers are also keen and show interest in experimenting with exotic fresh fruits. Globally, consumers are also interested in experimenting with new flavours and cuisines. This is an opportunity for the produce market to create custom, pre-prepared mixes to use in international cuisines and recipes.Â
In the future, the fruit and vegetable industry will face greater accountability to address sustainability and ethical sourcing issues. In Asia Pacific, companies have already started diversifying products in the Fruit and Vegetable market by classifying produce as toxic-free, environmentally friendly packaging, organic and all natural.
This report, written by Melanie Bartelme, a leading analyst in the Global Food and Drink sector, delivers in-depth commentary and analysis of fruit and vegetable market research and to highlight current trends and add expert context to the numbers.
Fruit and vegetables face many familiar issues from the past, but technological advances hold promise for the future.
Melanie Zanoza Bartelme
Global Food & Drink Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more€ 5,900 – € 24,200
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more€ 2,600
Sugar confectionery brands are responding to consumer interest in flavourful and more natural and clean label options. Mikolaj Kaczorowski, Innovation Analyst ...
Find out more€ 2,600
Despite their climactic impact, meat and poultry will benefit from protein prioritisation. Their recent politicisation will have long-term repercussions. Alice Pilkington, Principal Analyst ...
Find out more€ 2,600
Consumption patterns and supply chain disruptions will impact the produce industry over the next two years. Agricultural technology will be used to address both. Melanie Zanoza Bartelme, Associate Director,...
Find out more€ 2,600
Fruit and vegetable innovation is focussing on convenience, along with natural and better-for-you attributes. Mikolaj Kaczorowski, Innovation Analyst ...
Find out more€ 2,600
Consumption patterns and supply chain disruptions will impact the produce industry over the next two years. Agricultural technology will be used to address both. Melanie Zanoza Bartelme, Associate Director,...
Find out more
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
