Discover the future trends in the global hair styling and colour market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global hairstyling market over the next five years.
The most important upcoming trends in the hair styling and colour market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global hair styling and colour market. Understanding the future of the haircare industry has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Hwa Jun Lee. Hwa Jun specializes in the Beauty/Personal care formulation and product development. He has 15 years of experience developing various formulations at Amorepacific and Kimberly-Clark as a formulation scientist.
Low-maintenance styles, healthier colouring options, men’s needs and AI-driven solutions will shape the future of hair styling and colour.
Hwa Jun Lee
Associate Director
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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IN THE NEXT TWO YEARS
- Embrace low-maintenance hair styling to drive growth
- Ease of use and heatless styling are key demands
- Redefine styling routines with low-maintenance, health-focused solutions
- Graph 1: convenience claims in hair styling launches, 2022-25
- Fuel innovation with air-dry benefits for natural texture
- Tap into the growing hype around effortless heat-free curls
- Meet the demand for multipurpose styling
- Graph 2: multipurpose styling product launches, 2020-25
- Safeguard hair while enabling effortless styling
- Drive consumer penetration through healthier hair colouring solutions
- Reengage consumers who prioritise hair health over the perfect colour
- Evolve hair dye for the wellness-focused generation
- Graph 3: interested in at-home colourant products that strengthen hair, by gender and age, 2024
- Transform hair dyes by blending colour and care
- Graph 4: hair colourant launches with healthy hair claims, 2020-25
- Position semi-permanent solutions as a means of self-expression with flexibility and hair health benefits
- Pioneer the ‘skinification’ of hair makeup to target younger consumers
- Advanced tools are leading the evolution of at-home colouring experiences
- Tap into growth opportunities targeting unique haircare demands for men
- Men want simple styling and tailored solutions, including care for facial hair
- Captivate men through streamlined styling routines and versatile products
- Ramp up consistent usage and brand loyalty by prioritising ease of use
- Build men’s confidence with instant-colour beard innovation
- On the move: innovate with lifestyle-focused solutions
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IN FIVE YEARS AND BEYOND
- Smart styling: unlock growth and efficiencies in haircare with AI
- Navigate consumers’ mixed feelings around AI
- Elevate inclusive haircare by harnessing AI
- Penetrate the premium market through customised wig technology
- Shape the future of salons with AI technology
- Smarter salons: AI-powered hair color by Fresha and Yuv
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
£ 2,195 (Excl.Tax)
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