Discover the future trends in the global haircare market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global haircare market over the next five years.
The most important upcoming trends in the haircare market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global haircare market. Understanding the future of the haircare industry has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Hwa Jun Lee. Hwa Jun specializes in the Beauty/Personal care formulation and product development. He has 15 years of experience developing various formulations at Amorepacific and Kimberly-Clark as a formulation scientist.
Focus on scalp care, hairloss prevention and inside-out haircare to drive the future of the category, while taking a tech-powered holistic approach.
Hwa Jun Lee
Associate Director
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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IN THE NEXT TWO YEARS
- Position scalp care as necessary for healthy hair
- The recipe for growth potential: consumer interest is high but the penetration is still low
- Drive adoption through effective education and effortless personalised solutions
- Laugh and learn: scalp care with CeraVe and SNL
- Boost usage through convenient scalp care integration
- Collaborate with the experts: trichologists
- Take advantage of the positive perceptions of the microbiome
- Graph 1: microbiome claims on shampoo, conditioner and hair treatment launches with scalp claims, 2020-25
- Innovate microbiome-friendly scalp care
- Engage device enthusiasts at the forefront of beauty tech trends
- Make hairloss prevention benefits the core of haircare
- Consumers are concerned about hairloss and its causes
- Drive the penetration of anti-hairloss care by providing solutions to integrate into daily routines
- Graph 2: shampoo, conditioner and hair treatment launches with anti-hairloss claims, by region, 2022-25
- Acquire new consumers through science-backed, non-medical alternatives
- Redefine emerging facial care ingredients for hairloss
- Evolve stress care with head spa inspiration
- Unleash the power of solutions for hairloss caused by poor sleep
- Foster inside-out haircare
- Consumers are seeking supplements for healthier hair
- Bridge nutrition and haircare for market leadership
- Graph 3: vitamins and dietary supplement launches with damaged hair and hairloss claims, 2020-25
- Unlock growth through nutrition-driven innovation
- Diverse consumer groups fuel new demand spaces
- Reshape ingestibles through adjacent formats to drive enjoyment and ease of use
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IN FIVE YEARS AND BEYOND
- Lead with tech-powered holistic haircare
- Widespread consumer acceptance of tech-driven beauty and advancements in AI and biotechnology will reshape the haircare industry
- Revolutionise haircare with science-backed transformations
- Shape the future of haircare with advanced neurocosmetics
- From molecule to market: accelerate breakthroughs with AI
- Decode the gene for hairloss care
- Ignite a new era in anti-grey-hair innovation
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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