The Future of Haircare 2026
A strong focus on hair health drives the new wash schedule, interest in condition-centric scalp care and curiosity about medically supported hair treatment plans.
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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IN THE NEXT TWO YEARS
- Leverage the new wash schedule to increase order value
- Combat damage concerns associated with washing
- Drive shampoo sales with cleansing rotations
- Increase value perceptions and justify higher price points with molecular repair claims
- Market molecular-level repair to incentivize new product purchase
- Graph 1: shampoo launches that call out molecular level in the description, 2021-25
- Dismantle infrequent wash theories; look to curls and length for innovation opportunities
- Promote increased sleep quality: pair dark showers with stress-relief haircare
- Make scalp care the focal point of dry shampoo
- Drive sales and innovation with condition-centric scalp regimens
- Address skin sensitivities with targeted scalp care
- Unlock revenue opportunities with seasonal scalp offerings
- Tap into the spending power of mature consumers with specific scalp needs
- Cater to oily and dry scalps with dedicated solutions
- Upsell condition-centric scalp care
- Graph 2: hair treatments that address eczema* in the product description, 2021-25
- Differentiate in a growing market with condition-led scalp care
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IN FIVE YEARS AND BEYOND
- Unlock opportunities at the intersection of haircare and healthcare
- Address individual deficiencies to support hair goals
- Boost recurrent purchases and satisfaction with upfront diagnostics
- Partner with health and wellness tech to expand bodily knowledge
- Build trust and credibility with scientific evidence
- Transform haircare with medically backed treatment plans
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KEY TAKEAWAYS
- Key takeaways
"A strong focus on hair health drives the new wash schedule, interest in condition-centric scalp care and curiosity about medically supported hair treatment plans."
Lauren Goodsitt, Director - Beauty & Personal Care
Discover the future trends in the global haircare market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global haircare market over the next five years.
The most important upcoming trends in the haircare market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global haircare market. Understanding the future of the haircare industry has never been so easy.
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