Discover the future trends in the global haircare market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global haircare, colour and styling market over the next five years.
The most important upcoming trends in the haircare and hairstyling market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global haircare market. Understanding the future of the hair industry has never been so simple.
Purchase the full report for more insights into the trends and innovations shaping the future of the global haircare and styling market. To discover more about the global haircare market, read Mintel’s A Year of Innovation in Haircare, Styling and Colour or take a look at Mintel’s extensive haircare market research.
Meet the Expert Behind the Analysis
This report was written by Reiko Hasegawa, Senior Beauty and Personal Care Analyst at Mintel. Based in Tokyo, Reiko brings with her over a decade’s experience in trend analysis and forecasting as well as product innovation in beauty and personal care. She is responsible for analysing and providing insights on trends in the Japanese beauty market.
The future of haircare lies in prioritising hair longevity, emphasising skin-first approaches and promoting wellbeing with a deeper sense of purpose.
Reiko Hasegawa
Senior Beauty and Personal Care Analyst
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What you need to know
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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IN THE NEXT TWO YEARS
- Leverage hair longevity claims to create long-term value
- Navigate consumer demand for quality and cost efficiency
- Rethink anti-ageing haircare with longevity in mind
- Future-proof the hair/scalp with preventative products
- Drive spending and premiumise by extending the benefits of hair treatments to styling
- Drive spending by extending the benefits of hair treatments to styling
- Help prevent unnecessary heat damage from devices
- Create haircare solutions tailored for every stage of women’s lives
- Sync haircare to the menstrual cycle
- Keep hair looking healthy through hormonal changes
- Graph 1: hair products NPD with pregnancy, post-partum and menopause-related claims, 2019-24
- Explore innovative solutions to hormone-induced changes
- Educate consumers on how the menstrual cycle can affect hair and scalp health
- Go scalp deep to figure out what hair follicles need
- Extend anti-glycation claims to the scalp
- Graph 2: skincare NPD with anti-glycation claims*, 2019-24
- Go beyond VMS for ingestible hair products
- Cater to the growing needs of skin-first haircare users with natural ingredients
- Improving scalp health is a common priority
- Close the gap between desire and product use to drive engagement in scalp care
- Demonstrate the value of integrating scalp care into daily haircare
- Drive the use of scalp care products by seamlessly merging them with other haircare essentials
- Help consumers understand their scalp issues
- Graph 3: self-identified scalp conditions, 2023
- Use scalp analysis and treatments as education opportunities
- Extend beyond typical scalp types to cover a wider range of issues
- Cater to wig- or hijab-specific scalp concerns
- Show evidence of scalp care products’ benefits on the skin microbiome
- Provide professional knowledge and doctor-backed treatments
- Connect natural ingredients to scalp-friendly benefits
- Fuse nature with science to meet the needs of hair-goal-oriented consumers
- Address consumers’ concerns around minoxidil
- Offer natural and irritation-free alternatives to minoxidil
- Minimise scalp reactions with vegan and organic hair colourants
- Demonstrate that vegan/organic hair colourants can be fun and enjoyable
- Highlight the skin-friendly benefits of natural hair colourants to convey gentleness
- Deliver scalp-friendly at-home hair colourants for modern consumers
- Prolong the life of hair colour with natural ingredients
- Foster emotional wellbeing in haircare to build loyalty
- Engage the growing number of ‘hyper fatigued’ consumers
- Highlighting the mental health benefits of shower routines
- Elevate the shampoo experience with feel-good bubbles
- Explore the niche but emerging area of neurocosmetics and apply it to haircare
- Connect consumers with mental health services
- Time and self-care drive demand for professional services
- Graph 4: reasons for booking more professional haircare services in the last 12 months, 2023
- Relieve scalp tension while cleansing
- Connect like-minded consumers through beauty
- Foster an environment of trust and safety
- Break social norms and expectations through campaigns to empower consumers
- Demonstrate authenticity by showcasing how products function in real-world scenarios
- Embrace diversity and inclusion with wigs
- Consider the hair/scalp issues that arise from cancer treatments
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In five years and beyond
- Adapt to the evolving consumer habits influenced by rising prices and climate change
- Haircare brands will need to adjust to rising energy prices
- Graph 5: average energy prices* in US dollars, 2019-24
- Rising energy costs have a big impact on consumers
- Develop products that appeal for their energy efficiency as well as convenience
- Adapt products to meet evolving needs and goals
- Use smart technology to nudge consumers to adopt eco-friendly behaviours
- Unlock energy-efficient manufacturing innovations
- Explore the benefits of cold processing
- Consider how rising temperatures will influence haircare
- Climate-adaptive haircare will drive innovation
- Collaborate with apps to predict and adjust to different weather conditions
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Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
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Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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