The Future of Haircare, Styling and Colour 2020
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Global annual review: what's now and what's next for the haircare market. Andrew McDougall, Global Beauty & Personal Care Analyst…

£ 2,195 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Haircare, Styling & Colour market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Immediate future: next two years

Hair/scalp health is a crucial focus, and hair quality will be put under the microscope with consumers wanting to strengthen their hair. With haircare becoming the new skincare, consumers are adapting their routines and regimens to find the best practice, while aligning healthy and sustainable lifestyle decisions.

Planning ahead: next five years

Nature/science and information/instinct have to support each other in the future – innovation will depend on this. Consumers are going to better connect with hair solutions that meet their specific need, whether functional or physical, and the professional market can build on its expert standing to enhance the hair experience.

Market overview: key data

Haircare sales are slowing in many developed countries as it is a saturated, competitive, price-led category. The US remains a top market, though large growth is being seen in China, India and Brazil. South East Asia is also showing a lot of promise for the years ahead.

Expert analysis from a specialist in the field

Written by Andrew McDougall, a leading analyst in the BPC sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The message around strong hair quality is the key direction to focus on. Hair health will remain a key focus for the category, with concerns over damage, hair loss and scalp health driving the industry through 2020. Andrew McDougall
Global Beauty & Personal Care Analyst

Table of Contents

  1. Immediate future: next two years

    • Target everyone’s hair loss
    • Focus on hair quality and strength
    • Make scalp health the foundation
    • Take cues from skincare
    • Appeal with seasonal benefits
    • Provide standalone fragrance benefits
    • [Graph] Selected global markets*: share of hair product NPD, by beauty price positioning, 2015-19
    • [Graph] Europe: usage and interest in trying ingredients in hair products, 2019
    • Highlight sought-after natural ingredients
    • Promote vegan values
    • Increase innovation around waterless
    • [Graph] US: consumer usage and interest in haircare ingredients, 2019
    • [Graph] Global: share of NPD featuring vegan/no animal ingredients claims in selected sectors, 2015-19
  2. Planning ahead: next five years

    • Build trust through transparency
    • Use biotech for efficacy and sustainability
    • Engineer more effective custom products
    • Recognise different hair identities
    • Tap into modern lifestyle demands
    • Connect in physical locations
    • Create convenient solutions that reflect lifestyle
    • Build trust through expertise
    • Go beyond the haircut
    • [Graph] Global: BI* haircare launches by top growth claims, 2017-19
    • [Graph] Global: BI* hair styling launches by top growth claims, 2017-19
    • [Graph] Global: BI* hair colourant launches by top growth claims, 2017-19
    • [Graph] Europe: experience of professional hair services, 2019
    • [Graph] UK: purchase of professional hair products, July 2019
  3. Four winning strategies for the future

  4. Market overview: key data AND INTERPRETATION

    • Haircare
    • Hair styling
    • Hair colour
  5. Haircare

    • [Graph] Top five retail markets for shampoo and conditioner, US$ bn, 2020
    • [Graph] Global: launches of shampoo, conditioner and treatments, % by leading claims, 2015-19
  6. Hair styling

    • [Graph] Top five retail markets for hair styling agents, US$ bn, 2020
    • [Graph] Global: launches of hair styling, % by leading claims, 2015-19
  7. hair colour

    • [Graph] Top five retail markets for hair colourants, in US$ bn, 2020
    • [Graph] Global: launches of hair colourants, % by leading claims, 2015-19

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: All of the figures, graphs, and tables have been redacted.

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